Global Marketing Director
3 weeks ago
The Global Marketing Head will lead the global marketing team in developing and executing successful marketing strategies and campaigns to achieve company strategic brand objectives.
Key Responsibilities:
- Strategy Development: Develop and execute a global marketing strategic plan, partnering with product line management, corporate, and regional marketing teams.
- Marketing Execution: Lead the global marketing function, including activities covering product pre-launch and launch campaigns, product life-cycle management, and all marketing activities.
- Team Management: Leverage leadership skills to continuously improve the marketing function, including talent, structure, processes, tools, and techniques.
- Goal Setting: Define specific goals for the marketing organization and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.
- Competitive Analysis: Understand the competitive landscape and define approaches to differentiate company brand value propositions in the marketplace.
- Agency Management: Manage relationships with agencies and outside marketing partners to accelerate marketing initiatives.
- Budget Management: Manage the global marketing budget, working closely with regional leaders to optimize marketing spend.
Requirements:
- Education: Bachelor's degree in Pharmaceutical Science or Medicine.
- Certification: Master's degree in business administration or equivalent in marketing is a plus.
- Experience: Proven Pharmaceutical Marketing experience with a minimum of 15+ years leading global teams in a reputable Pharma Company within different therapeutic areas.
- Track Record: Proven track record of effectively strategizing and executing global product launches, in collaboration with global teams.
- Campaign Development: Experience in developing and implementing global marketing campaigns that resonate with diverse audiences.
- Relationship Building: Ability to build and maintain relationships with key stakeholders at a global level.
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