Global Marketing Director
1 day ago
Job Purpose
The Global Marketing Head will lead the global marketing team to develop and execute successful marketing strategies and campaigns in order to achieve company strategic brand objectives. He will identify key objectives and establish metrics to evaluate the campaigns results.
Responsibilities:
- Strategy: Develop and execute a global marketing strategic plan, partnering with product line management, corporate and regional marketing, and commercial teams in each region. This plan should align with and support the broader company's strategic plan and growth initiatives.
- Marketing: Responsibility for the global marketing function, including activities that cover products pre-launch and launch campaigns, products life-cycle management, and all marketing activities.
- Team Management: Leverage leadership skills and experiences to continuously improve the marketing function, including talent, structure, processes, tools, and techniques.
- Goal Setting: Define specific goals for the marketing organization and measure the commercial and brand impact of marketing initiatives using well-defined metrics and KPIs.
- GTM: Understand the competitive landscape and define approaches to differentiate company brand value propositions in the marketplace.
- Agency Management: Manage relationships with agencies and outside marketing partners to accelerate marketing initiatives.
- Budget Management: Manage the global marketing budget to plan, working closely with regional leaders to optimize marketing spend.
Requirements:
- Bachelor's degree in Pharmaceutical Science or Medicine.
- Masters degree in business administration, or equivalents in marketing is a plus.
- Proven Pharmaceutical Marketing experience with minimum of 15+ years Leading Global teams in a reputable Pharma Company within different therapeutic areas.
- Proven track record of effectively strategizing and executing global product launches, in collaboration with global teams.
- Experience in developing and implementing global marketing campaigns that resonate with diverse audiences.
- Ability to build and maintain relationships with key stakeholders at a global level.
- Strong leadership skills.
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