CRM & Lifecycle Marketing Manager
2 days ago
**About Yajny**:
Users can browse different stores from different industries on Yajny and get up to 34% cashback while shopping on websites such as Amazon, Noon, AliExpress, Jumia, H&M, GAP, Adobe, American Eagle, Bath & Body Works, among another 450 stores that have partnered up with Yajny.
After the stores confirm the transactions, Yajny allows users to withdraw their cashback through different channels such as bank transfers, digital wallets, telecommunication operators, or financial retail outlets.
**Your day to day responsibilities**:
- Formulate, champion, and drive the strategy for Lifecycle marketing efforts
- Continually build on the foundation for acquisition and customer growth through the development of repeatable, scalable processes and frameworks
- Partner closely with Sales, Customer Success, and Marketing teams to supercharge a multi-channel, multi-touch, lifecycle program and champion our lifecycle marketing roadmap
- Establish a rigorous analytical framework and manage the reporting and performance of all lifecycle initiatives
- Monitor and analyze campaign results across all channels to understand the efficacy of strategies and tactics for improving key engagement and retention metrics
- Prepare and communicate team updates and performance to cross-functional teams and key business stakeholders
- Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful long-term relationships with consumers
**Job Requirements**:
- 4+ years in B2C lifecycle marketing related roles, ideally at fast growing companies with high data and analytical rigor
- Excellent communication and presentation skills
- Excellent organizational and time-management skills
- Critical thinker and problem-solving skills
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