Commercialization Manager

3 weeks ago

مصر, Egypt PepsiCo Full time

Overview:

- The Innovation & Commercialization function is part of the broader Marketing Category organization (including Marketing, Insights, Design, Consumer Engagement), and plays a key role in PepsiCo’s accelerated growth agenda across the business.
- The purpose of the Innovation & Commercialization function is to Power Positive Growth by delivering smart end-to-end (E2E) solutions that are positive for the portfolio, people & planet, one smile at a time. The function provides strategic & operational governance of PepsiCo’s Innovation & Positive Choices agenda, leads platform, program & project management from strategy to action, identifies & intentionally scales winning innovation across the enterprise and provides world class, digitalized, processes, systems & tools to underpin the agenda.
- The primary purpose of this role is to enable accelerated, profitable, sustainable growth by driving the rapid prioritization, development & flawless execution, at scale, of a world class pipeline of human-centric innovation that is positive for the portfolio, people & planet. The role has a significant influence on the BU innovation agenda and is at the center of the matrix functionally (working with Marketing, Insights, R&D, Supply Chain & Finance). Currently this role has one direct report (North Africa Innovation & Commercialization Senior Supervisor)

**Responsibilities**:
**3 Lens Innovation Leadership**
- ** Provide unique, 3-Lens leadership expertise **across the Desirability, Feasibility & Viability lenses at Hopper, pipeline & project level. Identify the key tensions between a winning consumer proposition, the ability to make/move/sell and the financial viability for PEP, retailers & franchise bottlers from the outset to deliver a winning, sustainable proposition. This enables key trade-offs to be made early and ensures the Hopper is human centric, strategically sound & affordable and that project teams are set up for success from the start. Ensuring that pep+ is front & center of the 3-Lenses is also a key responsibility of the role.

**Intentionally Scale Human Centric Solutions**
- ** Identify winning innovations from across the enterprise that can be Lift & Scaled **across the BU by leveraging PepsiCo’s digitalized, always-on innovation Hopper, and connectivity with sector functional peers. Support the Desirability assessment of the innovations (category readiness, strategic brand fit, concept appeal) in partnership with Sector/BU marketing teams, drive the Feasibility & Viability assessments, and develop an E2E roll-out master plan and associated capability investments. Define the appropriate governance to ensure delivery to roadmap.

**Drive Bold Choices & Winning Execution**
- ** Define the role of innovation within the BU growth algorithm **that is consistent with the portfolio & brand growth strategies. Embed & drive PepsiCo’s key innovation KPIs, including: incremental, profitable growth (incr NR & GM) ; Hopper/Pipeline sufficiency (Inc NR vs algo need) ; stickability (HH penetration, ROS, NR growth); Simplify to Grow (incr NR per project).
- ** Creatively orchestrate the development of the BU Innovation Hopper**, in partnership with Marketing, R&D & Supply Chain, with particular focus on ensuring innovation sufficiency, scalability, identifying critical platform capability investments and driving trade-offs / phasing.
- ** Enable best-in-class BU calendar development** across the primary focus areas (e.g. innovation, Positive Choices, Planet Positive, PPA), ensuring the pipeline delivers against SDD priorities and AOP growth & profitability targets, is affordable & executable. Play the E2E leadership role on commercialization readiness of Calendars for AOP & Customer Sell-In, and ensure intentional pre & post-launch governance of calendar critical projects
- ** Drive winning execution of the calendar**. Assessing calendar readiness, highlighting risks, mitigations and trade offs and engaging with Sales to ensure the appropriate focus against each project. Optimizing execution plans to minimize the overall cost of change and complexity and driving focus on stickability of prior year launches
- ** Deliver best-in-class project management expertise. **Managing the scope, milestone & critical path analysis, risks, stakeholder engagement and project budget & P&L. Bring together all elements across Marketing, Sales, R&D, Supply Chain & Finance to deliver projects to agreed scope, on budget, on time. Rapidly identify & course correct risks & opportunities both pre & post launch to maximize scale & success of the project.
- ** Own BU Innovation governance and the Stage Gate decision making forum **to ensure that all projects are cross-functionally aligned and appropriate trade offs are made between initiatives, brands and categories. Lead regular performance reviews and ensure learnings are built into future projects and calendars.

**Deliver Best In Class Capabilities**
- Partner with the A

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