Lead Digital Advertising Strategist

3 days ago

Cairo, Cairo, Egypt Whitecollars Full time
Job Summary
We are seeking a highly skilled Senior Media Buyer to join our team at Whitecollars. This role is perfect for individuals with strong digital advertising knowledge, excellent communication skills, and experience in managing paid media campaigns across various platforms.

The ideal candidate will have at least 5 years of experience in media buying, a solid understanding of digital marketing principles, and fluency in English. Additional expertise in e-commerce and SEO will be considered a significant advantage.

About the Role:
  • Campaign Strategy & Execution: Design, implement, and manage paid media campaigns across multiple channels (Google Ads, Facebook/Meta, LinkedIn, programmatic, display networks, etc.), ensuring they align with overall marketing objectives and KPIs.
  • Media Buying & Budget Management: Oversee campaign budgets, monitor spend, optimize for ROI, and ensure that all campaigns are effectively tracked and optimized for performance.
  • Audience Segmentation & Targeting: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates, leveraging advanced data and analytics.
  • Performance Optimization: Continuously optimize campaigns based on performance data, including A/B testing, keyword analysis, creative testing, and bid management.
  • Analytics & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Insights) to generate detailed reports on campaign performance, providing actionable insights and recommendations to the team.
  • Collaboration & Communication: Work closely with the creative, content, and other cross-functional teams to ensure ad creatives and messaging align with brand guidelines, marketing strategies, and business goals. Collaborate effectively with various departments to ensure seamless execution of integrated campaigns.
  • E-commerce Strategy Integration: Leverage your knowledge of e-commerce platforms (Shopify, WooCommerce, Magento, etc.) to tailor media buying strategies that drive sales and customer acquisition.
  • SEO Integration: Collaborate with SEO teams to ensure paid media efforts align with organic search strategies, optimizing for both short-term and long-term growth.


Requirements:
  • Experience: At least 5 years of experience in media buying and digital advertising across multiple platforms.
  • Fluency in English: Exceptional written and verbal communication skills in English.
  • E-commerce Expertise: Solid understanding of e-commerce strategies and how media buying drives online sales and conversion.
  • SEO Knowledge: Experience working alongside SEO teams or integrating SEO practices into paid media strategies.
  • Tools & Platforms: Proficiency with major advertising platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and familiarity with analytics tools (Google Analytics, etc.).
  • Analytical Skills: Strong ability to analyze data, measure performance, and make data-driven decisions to optimize campaigns.
  • Cross-Functional Collaboration: Proven ability to work effectively with cross-functional teams (e.g., creative, content, SEO, sales) to align marketing strategies and ensure campaign success.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment with evolving business priorities.
  • Self-motivated: A proactive and results-oriented professional who can work independently and as part of a team.


Preferred Qualifications:
  • Experience with programmatic buying and advanced audience targeting techniques.
  • Knowledge of e-commerce platforms and tools, including experience with direct-response advertising campaigns.
  • Familiarity with conversion rate optimization (CRO) tactics and strategies.
  • Google Ads and Facebook Blueprint certifications (or equivalent).


What We Offer:
Competitive salary of $100,000-$120,000 per year, depending on experience, plus benefits and opportunities for career advancement.

  • Lead Digital Advertising Strategist

    1 month ago

    Cairo, Cairo, Egypt Whitecollars Full time

    Job OverviewWe are seeking a highly skilled and results-driven Digital Media Campaign Manager to join our growing team at Whitecollars. This individual will play a critical role in managing and optimizing paid media campaigns across various platforms, with a particular focus on digital advertising strategies that drive measurable growth.About UsWhitecollars...

  • Digital Media Strategist

    2 months ago

    Cairo, Cairo, Egypt Whitecollars Full time

    We are seeking a highly skilled Digital Media Strategist to join our team. As a Senior Advertising Specialist, this individual will play a critical role in managing and optimizing paid media campaigns across various platforms, with a focus on digital advertising strategies that drive measurable growth.Key Responsibilities:Campaign Strategy & Execution:...

  • Digital Media Strategist

    3 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    OverviewWe are seeking a highly skilled Digital Media Strategist to join our growing team at Whitecollars. As a key member of our marketing department, you will play a critical role in managing and optimizing paid media campaigns across various platforms.About the RoleThis is a fantastic opportunity to leverage your expertise in digital advertising...

  • Digital Media Strategist

    3 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    About the Role">We are seeking an experienced and results-driven Digital Media Strategist to join our Whitecollars team. This individual will play a critical role in managing and optimizing paid media campaigns across various platforms, focusing on digital advertising strategies that drive measurable growth.">Key Responsibilities:The ideal candidate will...

  • Digital Media Strategist

    2 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    About WhitecollarsWe are a dynamic and innovative company looking for a skilled Digital Media Strategist to join our team. Our mission is to deliver exceptional results-driven campaigns that drive growth and success.

  • Digital Marketing Strategist

    3 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    We are seeking a highly skilled Digital Marketing Strategist to join our team at Whitecollars. In this exciting role, you will have the opportunity to develop and implement effective e-commerce marketing strategies that drive business growth and success.

  • Digital Marketing Strategist

    4 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    Job Description:We are seeking a highly skilled Digital Marketing Strategist to lead our e-commerce initiatives and develop effective marketing strategies. The ideal candidate will have strong hands-on experience in media buying, SEO, and social media marketing.About the Role:Develop and implement comprehensive marketing strategies that align with our...

  • Digital Solutions Strategist

    4 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    About the RoleWe are seeking a highly skilled Digital Solutions Strategist to join our team at Whitecollars.This role is perfect for a proactive professional with experience in digital marketing and cloud services who excels in a client-focused environment.Main Responsibilities:Client Relationship Management: Build and maintain strong, long-term...

  • Digital Marketing Strategist

    1 month ago

    Cairo, Cairo, Egypt Whitecollars Full time

    About WhitecollarsWe are a leading HR and recruitment services provider dedicated to delivering exceptional talent solutions.Job Title: Digital Marketing Strategist - E-commerce ExpertJob Summary:This is an exciting opportunity for a skilled Digital Marketing Strategist to join our team as an E-commerce Expert. As a key member of our marketing department,...

  • Digital Client Growth Strategist

    2 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    Job Title: Digital Client Growth StrategistAbout Whitecollars:As a leading 360 digital media marketing agency, Whitecollars provides comprehensive services to clients across various industries. Our team of experts is passionate about delivering exceptional digital solutions that meet the evolving needs of our clients.Role Overview:This role offers an...

  • Digital Growth Strategist

    2 months ago

    Cairo, Cairo, Egypt Whitecollars Full time

    About WhitecollarsWhitecollars is a 360 digital media marketing agency born out of a passion for creativity and delivering exceptional digital solutions. We provide comprehensive services, including Social Media Marketing and Management, Mobile App Development, E-commerce Solutions, Web Application & Design, Creative Artwork (Branding and Copywriting), SEO,...

  • Digital Marketing Strategist

    1 week ago

    Cairo, Cairo, Egypt Whitecollars Full time

    At Whitecollars, we're on the hunt for a seasoned Digital Marketing Strategist to join our team. This role is perfect for a proactive professional with experience in digital marketing and cloud services who excels in a client-focused environment.About the Role:You'll be responsible for building strong, lasting client relationships and driving growth by...

  • Strategic Media Planner

    1 week ago

    Cairo, Cairo, Egypt Whitecollars Full time

    We are seeking a seasoned Strategic Media Planner to drive our digital advertising efforts forward. This pivotal role will oversee the development and implementation of paid media campaigns across multiple channels, with a focus on delivering measurable growth and exceptional ROI. If you have at least 5 years of experience in media buying, a deep...

  • HR Strategist

    3 weeks ago

    Cairo, Cairo, Egypt PILLARS Full time

    Job OverviewMarket Leader International Medical Group is seeking an experienced HR Strategist to lead the human resources function in Cairo, Egypt.Salary InformationThe estimated annual salary for this position is approximately 450,000 EGP, which is competitive with industry standards and takes into account the cost of living in Cairo.Job ResponsibilitiesThe...

  • Ecommerce Marketing Strategist

    2 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    Job SummaryWe are seeking a highly skilled Ecommerce Marketing Strategist to join our team at Whitecollars. In this role, you will be responsible for developing and implementing effective marketing strategies that drive business growth and customer engagement.About the RoleThis is a full-time position reporting to the Head of Marketing. The successful...

  • Chief Financial Strategist

    7 days ago

    Cairo, Cairo, Egypt Top Notch Consultancy Full time

    Top Notch Consultancy is seeking a Chief Financial Strategist to lead financial operations across their salons in multiple regions.This strategic role will drive financial planning and analysis, supporting the company's growth initiatives.Responsibilities:Oversee financial planning, budgeting, and forecasting for all salons.Conduct financial analysis to...

  • Digital Marketing Strategist for E-commerce Growth

    7 days ago

    Cairo, Cairo, Egypt Whitecollars Full time

    About Whitecollars">We're a forward-thinking company that values innovation and collaboration. We're seeking an exceptional Senior Media Buyer to join our dynamic team.">Salary: $85,000 - $110,000 per year">About the Role">As a Senior Media Buyer at Whitecollars, you'll play a critical role in managing and optimizing paid media campaigns across various...

  • Senior Digital Marketing Strategist

    3 weeks ago

    Cairo, Cairo, Egypt Whitecollars Full time

    Are you a seasoned digital marketing expert looking for a new challenge? Whitecollars is seeking a highly skilled Marketing Team Lead to join our team. In this exciting role, you will be responsible for developing and implementing effective marketing strategies focused on our e-commerce initiatives.Key Responsibilities:Developing Marketing Strategies: Create...

  • Human Resources Strategist for Global Health

    2 weeks ago

    Cairo, Cairo, Egypt World Health Organization Full time

    Join the World Health Organization (WHO) as a Human Resources Strategist and help us achieve our mission to promote health, keep the world safe, and serve the vulnerable. As a key member of our team, you will play a crucial role in supporting our efforts to improve global health.About WHOThe World Health Organization is the leading international health...

  • Chief Financial Strategist

    2 weeks ago

    Cairo, Cairo, Egypt Top Notch Consultancy Full time

    At Top Notch Consultancy, we are seeking a skilled Chief Financial Strategist to lead our financial operations across multiple regions. This strategic role will drive financial planning and analysis, supporting the company's growth initiatives.Job Summary:To oversee financial planning, budgeting, and forecasting for all salons.To conduct financial analysis...