Digital Media Strategist

4 weeks ago

Cairo, Cairo, Egypt Whitecollars Full time

Overview

We are seeking a highly skilled Digital Media Strategist to join our growing team at Whitecollars. As a key member of our marketing department, you will play a critical role in managing and optimizing paid media campaigns across various platforms.

About the Role

This is a fantastic opportunity to leverage your expertise in digital advertising strategies that drive measurable growth. You will be responsible for designing, implementing, and managing paid media campaigns across multiple channels (Google Ads, Facebook/Meta, LinkedIn, programmatic, display networks, etc.), ensuring they align with overall marketing objectives and KPIs.

Your Key Responsibilities

  • Campaign Strategy & Execution: Develop and manage paid media campaigns that drive business growth and meet marketing objectives.
  • Media Buying & Budget Management: Oversee campaign budgets, monitor spend, optimize for ROI, and ensure all campaigns are effectively tracked and optimized for performance.
  • Audience Segmentation & Targeting: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates, leveraging advanced data and analytics.
  • Performance Optimization: Continuously optimize campaigns based on performance data, including A/B testing, keyword analysis, creative testing, and bid management.
  • Analytics & Reporting: Use analytics tools (e.g., Google Analytics, Facebook Insights) to generate detailed reports on campaign performance, providing actionable insights and recommendations to the team.
  • Cross-Functional Collaboration: Work closely with cross-functional teams to ensure seamless execution of integrated campaigns.

Your Requirements

  • Experience: At least 5 years of experience in media buying and digital advertising across multiple platforms.
  • Fluency in English: Exceptional written and verbal communication skills in English.
  • E-commerce Expertise: Solid understanding of e-commerce strategies and how media buying drives online sales and conversion.
  • SEO Knowledge: Experience working alongside SEO teams or integrating SEO practices into paid media strategies.
  • Tools & Platforms: Proficiency with major advertising platforms (Google Ads, Facebook Ads, LinkedIn, etc.) and familiarity with analytics tools (Google Analytics, etc.).
  • Analytical Skills: Strong ability to analyze data, measure performance, and make data-driven decisions to optimize campaigns.
  • Cross-Functional Collaboration: Proven ability to work effectively with cross-functional teams to align marketing strategies and ensure campaign success.

What We Offer

  • Estimated Salary: $85,000 - $110,000 per year.
  • Growth Opportunities: Join a growing team with ample opportunities for professional development and career progression.
  • Innovative Work Environment: Work with forward-thinking professionals in an innovative, fast-paced environment where your ideas and contributions make a direct impact.

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