Ecommerce Marketing Strategist
4 days ago
Job Summary
We are seeking a highly skilled Ecommerce Marketing Strategist to join our team at Whitecollars. In this role, you will be responsible for developing and implementing effective marketing strategies that drive business growth and customer engagement.
About the Role
This is a full-time position reporting to the Head of Marketing. The successful candidate will have a strong background in digital marketing, with experience in ecommerce, media buying, SEO, and social media marketing.
Main Responsibilities
- Marketing Strategy Development: Develop and implement comprehensive marketing strategies that align with our business goals, focusing on promoting our HR services to attract new clients and candidates.
- Media Buying Management: Plan, execute, and optimize media buying strategies across various digital platforms (including Google Ads, LinkedIn, and social media) to increase brand awareness and generate leads.
- SEO Implementation: Conduct thorough SEO audits of our website and content, and develop an SEO strategy that includes keyword research, on-page optimization, backlink building, and regular performance tracking to enhance organic search rankings and drive traffic.
- Social Media Marketing: Oversee all social media marketing activities, including content creation, scheduling, and engagement. Develop a content calendar that highlights industry trends, company updates, and thought leadership to enhance our online presence and foster community engagement.
- Content Development: Collaborate with internal teams to create compelling marketing materials, such as blog posts, case studies, newsletters, and whitepapers, that showcase our expertise in HR and recruitment.
- Analytics and Reporting: Utilize analytics tools to track and report on key performance indicators (KPIs) for all marketing campaigns, and analyze data to understand audience behavior, measure effectiveness, and identify areas for improvement.
- Cross-functional Collaboration: Work closely with recruitment consultants and sales teams to align marketing efforts with client acquisition and candidate engagement strategies.
- Industry Research: Stay informed about industry trends, competitive landscape, and emerging technologies in HR and recruitment.
- Budget Management: Develop and manage the marketing budget to ensure efficient allocation of resources for various campaigns.
Requirements
- Degree: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 4-6 years of experience in digital marketing, with a focus on ecommerce and media buying.
- Skills:
- Proven expertise in SEO strategies and techniques.
- Strong understanding of social media marketing and best practices.
- Excellent communication skills in English.
- Ability to analyze data and generate actionable insights.
- Preferred Qualifications:
- Experience with marketing automation tools and analytics platforms.
- Familiarity with graphic design and content creation tools.
What We Offer
- Competitive Salary: $80,000 - $110,000 per annum, depending on experience.
- Benefits Package: Comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- Opportunities for Growth: Opportunities for professional development and career growth within a dynamic and innovative organization.
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