Digital Marketing Strategist
2 weeks ago
At Whitecollars, we are seeking a skilled Digital Marketing Strategist to lead our e-commerce marketing efforts and drive business growth. The successful candidate will have 4-6 years of experience in digital marketing, with a focus on e-commerce and media buying.
Job Description:
We are looking for a highly motivated and organized individual who can develop and implement effective marketing strategies that align with our business goals. Key responsibilities include:
- Developing comprehensive marketing strategies that promote our HR services to attract new clients and candidates.
- Managing media buying across various digital platforms (Google Ads, LinkedIn, social media) to increase brand awareness and generate leads.
- Conducting SEO audits of our website and content, and developing an SEO strategy that includes keyword research, on-page optimization, backlink building, and regular performance tracking.
- Overseeing all social media marketing activities, including content creation, scheduling, and engagement.
- Collaborating with internal teams to create compelling marketing materials, such as blog posts, case studies, newsletters, and whitepapers.
- Utilizing analytics tools to track and report on key performance indicators (KPIs) for all marketing campaigns.
- Working closely with recruitment consultants and sales teams to align marketing efforts with client acquisition and candidate engagement strategies.
Requirements:
To be considered for this role, you should have:
- A Bachelor's degree in Marketing, Business, or a related field.
- 4-6 years of experience in digital marketing, with a focus on e-commerce and media buying.
- Proven expertise in SEO strategies and techniques.
- Strong understanding of social media marketing and best practices.
- Excellent communication skills in English (both spoken and written).
- Ability to analyze data and generate actionable insights.
- Strong organizational skills and attention to detail.
What We Offer:
In addition to a competitive salary, we offer opportunities for professional development and career growth, as well as a collaborative and innovative work environment.
Estimated Salary: $90,000 - $110,000 per year, depending on experience and qualifications.
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