Digital Marketing Strategist

2 weeks ago


Cairo, Cairo, Egypt Whitecollars Full time

At Whitecollars, we are seeking a skilled Digital Marketing Strategist to lead our e-commerce marketing efforts and drive business growth. The successful candidate will have 4-6 years of experience in digital marketing, with a focus on e-commerce and media buying.

Job Description:

We are looking for a highly motivated and organized individual who can develop and implement effective marketing strategies that align with our business goals. Key responsibilities include:

  • Developing comprehensive marketing strategies that promote our HR services to attract new clients and candidates.
  • Managing media buying across various digital platforms (Google Ads, LinkedIn, social media) to increase brand awareness and generate leads.
  • Conducting SEO audits of our website and content, and developing an SEO strategy that includes keyword research, on-page optimization, backlink building, and regular performance tracking.
  • Overseeing all social media marketing activities, including content creation, scheduling, and engagement.
  • Collaborating with internal teams to create compelling marketing materials, such as blog posts, case studies, newsletters, and whitepapers.
  • Utilizing analytics tools to track and report on key performance indicators (KPIs) for all marketing campaigns.
  • Working closely with recruitment consultants and sales teams to align marketing efforts with client acquisition and candidate engagement strategies.

Requirements:

To be considered for this role, you should have:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • 4-6 years of experience in digital marketing, with a focus on e-commerce and media buying.
  • Proven expertise in SEO strategies and techniques.
  • Strong understanding of social media marketing and best practices.
  • Excellent communication skills in English (both spoken and written).
  • Ability to analyze data and generate actionable insights.
  • Strong organizational skills and attention to detail.

What We Offer:

In addition to a competitive salary, we offer opportunities for professional development and career growth, as well as a collaborative and innovative work environment.

Estimated Salary: $90,000 - $110,000 per year, depending on experience and qualifications.



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