Digital Media Strategist
1 month ago
We are seeking a highly skilled Digital Media Strategist to join our team. As a Senior Advertising Specialist, this individual will play a critical role in managing and optimizing paid media campaigns across various platforms, with a focus on digital advertising strategies that drive measurable growth.
Key Responsibilities:
- Campaign Strategy & Execution: Design, implement, and manage paid media campaigns across multiple channels, ensuring they align with overall marketing objectives and KPIs.
- Media Buying & Budget Management: Oversee campaign budgets, monitor spend, and optimize for ROI.
- Audience Segmentation & Targeting: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates.
- Performance Optimization: Continuously optimize campaigns based on performance data, including A/B testing, keyword analysis, and bid management.
- Analytics & Reporting: Use analytics tools to generate detailed reports on campaign performance, providing actionable insights and recommendations.
Requirements:
- At least 5 years of experience in media buying and digital advertising across multiple platforms.
- Exceptional written and verbal communication skills in English.
- Solid understanding of digital marketing principles and strategies.
- Proficiency with major advertising platforms and analytics tools.
Why Work with Us?
- Competitive Salary & Benefits: We offer a competitive salary and comprehensive benefits package.
- Growth Opportunities: Join a growing team with ample opportunities for professional development and career progression.
- Innovative Work Environment: Work with forward-thinking professionals in an innovative, fast-paced environment where your ideas and contributions make a direct impact.
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