Digital Media Strategist

1 month ago


Cairo, Cairo, Egypt Whitecollars Full time

We are seeking a highly skilled Digital Media Strategist to join our team. As a Senior Advertising Specialist, this individual will play a critical role in managing and optimizing paid media campaigns across various platforms, with a focus on digital advertising strategies that drive measurable growth.

Key Responsibilities:

  • Campaign Strategy & Execution: Design, implement, and manage paid media campaigns across multiple channels, ensuring they align with overall marketing objectives and KPIs.
  • Media Buying & Budget Management: Oversee campaign budgets, monitor spend, and optimize for ROI.
  • Audience Segmentation & Targeting: Develop and refine audience targeting strategies to maximize ad spend efficiency and conversion rates.
  • Performance Optimization: Continuously optimize campaigns based on performance data, including A/B testing, keyword analysis, and bid management.
  • Analytics & Reporting: Use analytics tools to generate detailed reports on campaign performance, providing actionable insights and recommendations.

Requirements:

  • At least 5 years of experience in media buying and digital advertising across multiple platforms.
  • Exceptional written and verbal communication skills in English.
  • Solid understanding of digital marketing principles and strategies.
  • Proficiency with major advertising platforms and analytics tools.

Why Work with Us?

  • Competitive Salary & Benefits: We offer a competitive salary and comprehensive benefits package.
  • Growth Opportunities: Join a growing team with ample opportunities for professional development and career progression.
  • Innovative Work Environment: Work with forward-thinking professionals in an innovative, fast-paced environment where your ideas and contributions make a direct impact.


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