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Digital Content Strategist
2 months ago
**Responsibilities:**
Develop and implement digital marketing strategies that align with the company's goals.
**Key Responsibilities Include:**
- Digital Marketing Strategy Development: Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Campaign Execution: Create and execute campaigns across various digital channels, including email, social media, paid advertising, and search engine optimization.
- Content Creation: Develop website and mobile app content.
- Performance Analysis: Measure and analyze campaigns' success using data and analytics tools.
- Client Communication: Lead client meetings and explain campaign details with key performance metrics.
- Ad Creative Optimization: Understand ad creative elements and their performance for each unique advertising goal.
- Metrics Tracking: Track and analyze primary metrics, revenue, and paid ad initiatives weekly and monthly.
- Innovation: Experiment and implement innovative digital marketing strategies, tools, and best practices to improve return on ad spend consistently.
- Industry Stays Up-to-Date: Stay updated with digital marketing trends and new technologies and make recommendations for the company's growth.