National Sales Manager, Modern Trade
6 months ago
At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
**Role Purpose**:
The Modern Trade National Sales Manager will define and implement the Modern Trade (MT) strategy for NIVEA brand across the country, as well as identify and pilot new growth opportunities. The role will be responsible for driving business growth at speed & scale and will lead a team of 1 supervisor.
**Main Accountabilities**:
- Setting MT channel strategic plan that covers all sales fundamentals in terms of (direct/indirect reach - distribution - promotions - activity grids - permanent/secondary POSM).
- Building MT annual business plan (Sales forecast
- Trade Allowance by bucket).
- Leading/Coaching the MT team towards achieving the company objectives within their respective region and enhance the sales fundamentals KPIs (IMS, Active Accounts, MSL performance and TOP10 penetration).
- Planning/Tracking MT sales financials across different customers and ensure the distributor teams are compliant to BDF financial standards in budgeting, execution & reporting through reviewing/approving all claims from the distributors versus the approved sales memos/initiatives to ensure there are no deviations.
- Planning/Tracking the Annual Initiative Master Plan (Promotions
- NPDs - Activations
- MSL Enhancement
- POSM) in collaboration with the S&CM team.
- Maintain a smooth communication channels with the distributor top management teams & ensure the agreed contractual terms are in place.
- Leading the S&OP meeting with the distributor teams in collaboration with Supply Chain team on monthly basis to ensure the forecast/supply topics are clearly foreseen/sealed/aligned and targets are met.
- Building JBP with Key Accounts covers (IMS, NPDs, BDA, visibility, BAs, Openings, MSL) to ensure mutual objectives are shared/agreed and conducting quarterly business review meetings to measure performance versus targets, market share versus competitors in core categories and agree on next actions.
- Setting an annual incentive scheme to drive sales fundamentals KPIs (IMS - MSL) to motivate teams through P4P.
- Driving BEST IN CLASS execution in key MT stores in collaboration with S&CM team to uplift store quality in all measures.
- Holding weekly meetings to oversee sales performance by region versus targets and agree on next actions.
- Conducting Quarterly meeting with the distributor sales manager to communicate the sales and marketing plans, share the monthly targets and identify the opportunities/challenges.
- Planning/Driving better stock management quality in distributor/Key Accounts warehouses by reviewing DIH (healthy - NPI) stock levels on monthly basis to bring more efficiency on supply and reduce returns.
- Analyzing Carrefour sell-out data on monthly basis by category to measure our market share versus competition and share results/next actions.
- Building team talent management by leading/coaching Pharmacy sales teams to uplift their (business/personal) skills and unlock their growth potential to maximize their performance and engagement through (70:20:10) model.
- Jointly defining/agreeing with the Pharmacy team their individual development plans and deciding on needed actions to deliver progress in these specific developments areas & constantly follow up through 1:1 session to share feedbacks.
**Additional information**:
Have a look at our benefits: What we offer - Our Benefits | Beiersdorf
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