Head of Trade Marketing: Egypt and Horn of Africa
5 months ago
**Head of Trade Marketing: Egypt and Horn of Africa**-2307011799W
Description
Kenvue is currently recruiting for:
**Head of Trade Marketing - Egypt and Horn of Africa**
This position reports into the Head of Commercial - Egypt and Horn of Africa and is based in Cairo, Egypt
**Who We Are**
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you Join us in shaping our future-and yours. For more information, click here.
**What You Will Do**
The Head of Trade Marketing will lead on the 4Ps execution across channels / customers through understanding & analyzing market/channels/competition from both customers/shoppers’ perspectives to deliver BIC execution of brand objectives in market.:
Key Responsibilities
- Plan and execute trade/customer success model by deep understanding of shopper insights & customer/channel dynamics.
- Create channel strategies, tactics & activations to win with brands & customers in market.
- Ensure right planning & execution of channel/customer fundamentals with right tracking procedures.
- Lead channel/category strategy with alignment of commercial teams & overall sales strategy.
- Lead and monitor the trade spending budget with the objective of keeping healthy market prices while meeting the sales spending budget.
- Partner with channel managers in create monthly discount schemes/loyalty program.
- Plan new product launches with & maintain KPIs for NPIs success in market from training, alignment & on-ground execution.
- Owner of monthly/annual brand activity grid to fulfil marketing plans.
- Conduct annual/quarter ROI analysis for all trade/shopper activities in store & quarter business reviews.
- Conduct annual/quarter shopper insights activation research programs.
- Monthly/annual promotional plan creation.
- Develop by channel/customer MSL & planograms for in store execution.
- Strategic annual planning of maxing the profitability mix of SKUs per channel.
- Translate marketing/category/brand objective into country/category objective in coordination with sales team while analysis.
- Conduct regular market analysis reviews & tailor on-ground activities accordingly.
- Manage third party agencies for POSM and shopper research.
Main interfaces / Collaboration:
- Sales
- Marketing
- Supply Chain
- Finance
- Distributors
- Agencies
**Qualifications**:
**What We Are Looking For**
Required Qualifications
- Bachelor’s Degree required, Master’s a plus
- 8 - 10 years’ experience in Consumer Health/FMCG
- 3 + experience in Trade Marketing Management or Category Planning
- Experience in Modern & Pharmacy trade is a must.
- Experience in General Trade and/or E-commerce is a plus.
- Excellent verbal and written English and Arabic skills
- Desired Qualifications
- Solid experience in progressive leadership positions within the Consumer / Healthcare industry with in-depth knowledge of consumer markets.
- Previous experience in Modern and/or pharmacy channels.
- Demonstrated business management and resource allocation skills including business plan development.
- Exemplary people management, leadership skills, as well as sales coaching & team building skills.
- Strong business acumen; financial and organizational skills.
- Advanced negotiation, problem solving and influencing skills.
- High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.
- Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization.
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude
**What’s In It For You**
- Competitive Benefit Package
- Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More
- Learning & Development Opportunities
- Employee Resource Groups
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Primary Location Europe/Middle East/Africa-Egypt-Cairo-New Cairo
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