Trade Marketing Manager
2 days ago
Build strong relationships with key trade partners, including retailers, distributors, and wholesalers, to ensure the company's products are properly positioned in the market.
- Develop marketing materials, including presentations, product demos, and promotional materials, to support sales efforts and ensure the company's products are properly marketed to trade partners.
- Monitor and analyze sales data to identify areas of improvement and develop strategies to address any gaps or opportunities.
- Collaborating with cross-functional teams, such as production and sales teams, to develop effective marketing campaigns that promote the company's products.
- Managing the company's website and social media channels, creating content and engaging with customers online.
- Planning and executing events and trade shows to promote the company's products and services.
- Identifying opportunities for growth and improvement in marketing efforts and presenting recommendations to management. (For both below the line and above the line).
**Requirements**:
- Minimum of 6 years of experience in trade marketing, preferably in FMCG
- Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
- Analytical and strategic thinking skills, with the ability to use data and market insights to develop effective marketing strategies.
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