Trade Marketing Manager
4 months ago
**Purpose of the Role**:
Setting Channel Strategies, coordinate and develop trade marketing activities across all channels on specific brands in order to reach the sales objective.
**Main Accountabilities**:
- Set up, develop and plan promotions by channel of distribution.
- Evaluate trade activities pre/post promotions, visibility plans...etc.
- Manage & control all brand trade activities spending in addition to the production point of sales material.
- Perform permanent analysis of strengths, weaknesses and competitive intelligence.
- Develop monthly reports (sales by channel and distributor)
- Identify key business drivers by segment /
- Develop the best approach for each new initiative in order to roll it out locally in high quality & fast way.
- Provide sales team with complete information to develop the right plans internally & with the customers for the development of our brands.
- Contribute in setting pricing strategies.
**Qualifications and experience**
- At least 7+ years of experience in trade marketing or sales.
- Bachelor’s degree of business administration or relevant degree.
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