Trade Marketing Lead
5 months ago
Acino is a Swiss pharmaceutical company, leader in advanced drug delivery technologies. We have a clear focus on selected emerging markets in the Middle East, Africa, the CIS Region and Latin America, and operate in some of the most dynamic countries of the world. We value courage, commitment, trust and empathy and provide an environment that supports initiative and effort. We are proud to be action-oriented and open-minded, with a strong focus on quality and product availability, even in remote and hard to reach areas of the world.
This role will be based in Cairo, Egypt and will report to the BUH. The role will be responsible for trade marketing operations.
**Your responsibilities will be**:
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.
- Leading and implementing channel-specific marketing strategies and plans for assigned retailers.
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.
- Leading on ground activation programs with partners to improve brand visibility in the point of sale.
- Visiting the points of sale (pharmacies) regularly to ensure that the brand is visible, and guidelines are respected.
- Plan and collaborate with the key account management team to execute strategic annual key account plans.
- Managing all social media community.
- Working closely with marketing team to refine digital promotion plans.
- Executing, and measuring digital marketing promotion plans in coordination with marketing team.
- Collaboration with E-commerce platforms to ensure availability and visibility among the online stores/platforms.
**Your Profile**:
- Bachelor’s degree
- Minimum 7 years of experience, including at least 2 years in a similar position with a significant track record.
- Excellent command of written and spoken English.
- Excellent computer skills and proficiency with Microsoft Office.
- Excellent communication skills and influencing ability, demonstrates success in building productive relationships with internal and external stakeholders.
This is the opportunity to join a very dynamic organization, where decisions are taken fast and where you can actively participate in shaping our future. If this sounds exciting, we would love to hear more about you
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