Head of Trade Marketing

3 days ago


مصر, Egypt Johnson & Johnson Full time

Johnson & Johnson Consumer is recruiting for a Head of Trade Marketing to be located in Egypt.

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion. Proud to be an equal opportunity employer. And our culture is interconnected by the shared values of Our Credo. It’s a culture that celebrates diversity and diverse perspectives. It helps employees achieve an effective mix between work and home life and supports their efforts to have a positive impact on their communities.

**Summary of the job**:
Lead on the 4Ps execution across channels / customers through understanding & analyzing market/channels/competition from both customers/shoppers’ perspectives to deliver BIC execution of brand objectives in market.

**Main accountabilities**:

- Plan and execute trade/customer success model by deep understanding of shopper insights & customer/channel dynamics.
- Create channel strategies, tactics & activations to win with brands & customers in market.
- Ensure right planning & execution of channel/customer fundamentals with right tracking procedures.
- Lead channel/category strategy with alignment of commercial teams & overall sales strategy.
- Lead and monitor the trade spending budget with the objective of keeping healthy market prices while meeting the sales spending budget.
- Partner with channel managers in create monthly discount schemes/loyalty program.
- Plan new product launches with & maintain KPIs for NPIs success in market from training, alignment & on-ground execution.
- Owner of monthly/annual brand activity grid to fulfil marketing plans.
- Conduct annual/quarter ROI analysis for all trade/shopper activities in store & quarter business reviews.
- Conduct annual/quarter shopper insights activation research programs.
- Monthly/annual promotional plan creation.
- Develop by channel/customer MSL & planograms for in store execution.
- Strategic annual planning of maxing the profitability mix of SKUs per channel.
- Translate marketing/category/brand objective into country/category objective in coordination with sales team while analysis.
- Conduct regular market analysis reviews & tailor on-ground activities accordingly.
- Manage third party agencies for POSM and shopper research.

**Key Competencies or Skills Required**:

- Solid experience in progressive leadership positions within the Consumer / Healthcare industry with in-depth knowledge of consumer markets.
- Previous experience in Modern and/or pharmacy channels.
- Demonstrated business management and resource allocation skills including business plan development.
- Exemplary people management, leadership skills, as well as sales coaching & team building skills.
- Strong business acumen; financial and organizational skills.
- Advanced negotiation, problem solving and influencing skills.
- High level presentation and interpersonal skills; able to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships.
- Ability to energize, develop, and build rapport, collaboration and influence at all levels within an organization.
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer-first attitude.

**Qualifications**

**Experience Required**:

- Bachelor’s degree (postgraduate studies is a plus)
- 8 - 10 years experience in Consumer Health/FMCG
- 3 + experience in Trade Marketing Management or Category Planning
- Experience in Modern & Pharmacy trade is a must
- Experience in General Trade and/or E-commerce is a plus
- Excellent verbal & written English skills & Arabic
- Strong analytical skills
- Excellent computer skills
- Good knowledge with general Finance (P&L, customer spending tracking, etc.)
- Working in a multi-functional cross-cultural team

**Leadership Behaviors Required**:

- **LIVE OUR CREDO**: Puts the needs of Our Credo stakeholders first, pursues the highest standards of quality, safety, compliance & ethics and Ensures everyday actions contribute to Our Purpose
- **CONNECT**: Builds internal and external relationships based on respect, Collaborates openly across boundaries and acts as a team player.
- **SHAPE**:Inspires and contributes ideas that challenge thinking, demonstrates resilience and agility to drive and adapt to change.
- **Grow**: Develops self and others to reach their goals, engages in open & honest conversations and Drives performance by managing energy and taking ownership for outcomes.

For more than 130 years, d



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