Field Marketing Lead

1 week ago


مصر, Egypt WaslaBrowser Full time

We were born out of a deep desire to make shopping a little **_more magical_** for everyone.

You see, we know that shopping isn't just about acquiring things. It's about the rush you get when you find the perfect item that speaks to your soul It's about the joy you feel when you finally own something you've been dreaming about for ages.

We're here to rewrite the rules of shopping, even more, to change the whole game. **If you're a visionary in the Cards Activation field who has **passion for customer service and a knack for problem-solving, you thrive in a fast-paced environment and enjoy helping others, **then this role is tailor-made for you**

Job Summary:
As the Field Marketing Lead, you will be responsible for developing and executing innovative marketing strategies and campaigns that create impactful and memorable experiences for our target audience.

You will play a crucial role in driving brand awareness, customer engagement, and lead generation through immersive and engaging marketing initiatives. This is an exciting opportunity for a strategic and results-driven marketer to make a significant impact in a fast-paced and rapidly growing fintech environment.

It's your Dream Team if you enjoy:

- Develop and implement the overall field marketing strategy to effectively promote our fintech products and services.
- Create and execute field marketing campaigns that align with the company's brand identity and business objectives.
- Collaborate with cross-functional teams including Marketing, Product, and Design to ensure seamless integration of field marketing initiatives with other marketing channels.
- Identify and evaluate opportunities for partnerships, sponsorships, and collaborations that enhance brand visibility and reach.
- Plan and manage field marketing events, trade shows, conferences, and activations to create immersive and engaging experiences for target audiences.
- Oversee the development and production of event materials, and branded experiences to ensure consistent messaging.
- Conduct market research and analyze customer insights to identify trends, preferences, and opportunities for more impactful experiential marketing campaigns.
- Collaborate with external agencies, vendors, and partners to deliver high-quality experiences within budget and timeline constraints.
- Measure and analyze the effectiveness of field marketing initiatives, providing actionable insights and recommendations for optimization.
- Stay updated on industry trends, emerging technologies, and best practices in field marketing to drive innovation and continuous improvement.
- Collaborate with PR agency and local editor

**The Keys to Unlock This Vacancy Are**:

- Proven experience in developing and implementing field marketing strategies to promote fintech products and services effectively.
- Demonstrated ability to create and execute field marketing campaigns that align with brand identity and business objectives.
- Experience in planning and managing field marketing events, trade shows, conferences, and activations
- Skilled in conducting market research and analyzing customer insights to identify trends, preferences, and opportunities for impactful marketing campaigns.
- Strong analytical skills, with the ability to measure and analyze the effectiveness of marketing initiatives.
- Up-to-date knowledge of industry trends, emerging technologies, and best practices in field marketing to drive innovation and continuous improvement.



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