Trade Marketing Specialist
1 day ago
**The Role**:
**Where you fit In**
Are you an analytic thinker with the drive for delivery? Do you thrive to beat the competition? If so, then this role is for you. You will be leading the next chapter of Shell Lubricants Egypt's (SLE) indirect journey taking the helm of one of Shell's largest indirect businesses globally.
Despite SLE's continuous growth journey and success, pockets of growth continue to exist across the country. Our Distributors have been growing YoY and the competition has been relentless to preserve their ground and has shown limited success.
Should you choose to join, you will be joining a dynamic, strategic and action-oriented team of marketers. You will be supervised by the Indirect Channel Marketing Manager and working with your brand, channel, ICE and sales colleagues to deliver on the opportunities that you will uncover from the insights at hand. Retail audits, consumer behavior, market insights and data analytics will be your bread and butter for highlighting opportunities. Distributors teams and agencies will be your extended arms in the market to enact change and capture opportunities.
**What's the role?**
As the Trade Marketing Specialist, you will be responsible for supporting approximately 85% of SLE's current business. This will require that you develop a deep understanding of the value chain, their pain points and opportunities to create loyalty to Shell. You will work with sales to ensure we remain competitive across our portfolio across the trade channel. Key areas of focus include but not limited to implementing trade CVPs that will drive push and pull strategies, supporting delivery of brand campaigns in the channel, manage activity ROIs and liaise with distributors on marketing activities.
This is a field-based role requires high frequency of domestic travel between all distribution geographies
**What we need from You**
This role is a mix of strategic thinking, analytic capabilities, inclination for action and the ability to deliver through others.
- At least 2 years in high-performing, customer-focused environment, especially with experience in marketing roles.Prior experience in trade/channel/customer marketing is a must, including channel penetration, trial creation and conversion to usage/loyalty.FMCG experience is preferred.
- Evidence of strong commercial acumen, and track record for over-delivery on targets.Experience working with distributors is desired.
- Solution development and creative problem solving
- Successful integration for collaborative development and implementation with brands & sales/operations teams.Good interpersonal skills.
- Must be highly self-motivated and able to effectively manage self/time amongst many competing priorities
- knowledge in lubricants is helpful but not mandatory
- Experience with Retail Operations, Network & Project Management would be highly desirable.
- Strong effective communication skills are required to manage various stakeholders
**An innovative place to work**
There’s never been a more exciting time to work at Shell.
Join us and you’ll be adding your talent and imagination to a business with the ambition to shape the future - whether by investing in oil, gas, and renewable energy to meet demand, exploring new ways to store energy, or developing technology that helps the world to use energy more efficiently, everyone at Shell does their part.
**An inclusive place to work**
To power progress, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we are nurturing an inclusive environment - one where you can express your ideas, extend your skills, and reach your potential.
- We’re creating a space where people with disabilities can excel through transparent recruitment process, workplace adjustments and ongoing support in their roles. Feel free to let us know about your circumstances when you apply, and we’ll take it from there
**A rewarding place to work**
Combine our creative, collaborative environment and global operations with an impressive range of benefits and joining Shell becomes an inspired career choice.
We’re huge advocates for career development. We’ll encourage you to try new roles and experience new settings. By pushing people to reach their potential, we frequently help them find skills they never knew they had, or make career moves they never thought possible.
**Disclaimer
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