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Head of Marketing, Egypt and Hoa

4 weeks ago

مصر, Egypt Kenvue Full time

**Head of Marketing, Egypt and HoA**-00001IL6

**Description**

**Johnson & Johnson New Planned Consumer Health Company,** based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer companies produce many of the world's most trusted brands, among them JOHNSON'S® Baby, BAND-AID®, NEUTROGENA®, TYLENOL®, MOTRIN®, and LISTERINE®. Each one of our consumer businesses embraces innovative science to create products that anticipate consumer needs and create experiences that help them live healthy, vibrant lives.

Johnson & Johnson Consumer Egypt is recruiting for Head of Marketing Egypt & Horn of Africa (HoA) to be in Cairo.

**Summary of the job**

Leading all marketing related jobs for consumer Egypt & HoA and liaising with cross functional team in Egypt & AMET to bring growth into business through different marketing initiatives***

**Duties & Responsibilities**

Responsible for leading the marketing team for the development and delivery of Egypt/HoA brand plan, including:

- Competitive monitoring, reporting and development of action plans alongside TM to gain share
- Integration of brand initiatives to deliver impact in Egypt/HoA.
- Deliver new insight-based actions that deliver against J&J brand growth objectives
- Lead development of Egypt/HoA annual BP in line with AMET plans and guidelines.
- Manage promotor scheduling, training and execution, making selling tools readily available (leaflets, samples, testers
- Analysis of category data - EPOS, Nielsen and STT per brand and customer analysis to identify opportunities.
- Lead both local and regional B&C.
- Developing Consumer facing activations including but not limited to:

- In-mall activations.
- Sampling programs across different media.
- Customer visits for activation planning and implementation
- Supporting commee4cial head in strategic partnership meetings and key contract negotiations
- Lead localized Media planning (when applicable) alongside AMET marketing and media teams on the below:

- In-mall branding.
- Outdoor branding
- Local Radio
- Local Micro-Macro Influencers
- Portfolio Management including the below:

- NPI launches and Path to purchase creation
- New brands introduction to the market.
- Brand rationalizations
- Partnering with OTC stakeholders on OTC portfolio and launches.
- Being an effective member of the HPT community representing the Egypt market.
- Partnering with Key Customers Marketing departments alongside the TMM to develop customized brand plans.
- Be part of the S&OP meeting to make sure brand plans and commitments are met on total Egypt/HoA level.
- Partner with agencies on consumer studies and become the lead in effective focus group implementations

**Qualifications**
- Education: Bachelor degree in Business or relevant studies
- Years of Experience: 8-10 years experience in Consumer Health/FMCG with people management experience
- Language: Excellent verbal & written English skills & Arabic
- Location: Cairo, Egypt

**Primary Location** Europe/Middle East/Africa-Egypt-Cairo-Cairo

**Organization** Johnson & Johnson (Egypt) S.A.E.

**Job Function** Marketing