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Head of Marketing

4 weeks ago

مصر, Egypt Informa Markets Full time

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

**Job Description**:
**Job Summary**

**Responsibilities**

To ensure the successful delivery of marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's
- Strategic vision and planning beyond the day to day. Conceive and deliver a 3-year plan for a portfolio of products and revisit each year.
- A consistent commitment to training and development of your team, setting in place internal and external training, and creating development plans for your top talent, or underperformers.
- Target setting and ability to break down targets into smaller objectives for team.
- Ensure content products are considered and involved at every step of the portfolio journey.
- Brand custodian of the Egypt business.
- Be a key part of government outreach.
- Work with teams on delivery of marketing campaigns in line with business objectives
- Ability to set own product marketing targets (ie Visitor targets, MQL targets), in line with the business objectives.
- To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change.

**LEADERSHIP**
- Lead a diverse team of marketers of all levels.
- Suggest recommended role structures for your portfolio, and effectively stakeholder manage all involved, from leadership to finance, to secure your vision.
- Understand how to guide and keep marketers on track, from building data through to engaging audiences.
- Feedback to senior stakeholders on performance and recommendations for events and teams.
- Line manages and coaches a team largely at a senior manager or manager level.
- Oversee all budgets in the portfolio, aligning the individual product owners and marketing manager to ensure marketing spend is effective in driving ROI, and identifying trends and patterns of spend.
- Provide guidance, feedback and inspiration to line reports and the wider team.
- Champion the adoption and optimisation of marketing technology solutions.
- Work with line reports to ensure the team is capable of successfully delivering marketing campaigns in line with agreed KPI’s, event and divisional strategy.
- Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
- Drive longer term thinking - beyond the current cycle - and help the team adapt their working practices to work against these goals.
- Work with Event Directors to deliver Product Strategies for presentation to the SLT - GMs, VPs, EVPs.
- Work with marketing leads of Content products to create a peer-level relationship.
- Lead initiatives to bring together Head of Marketing roles across the business, to share best practice.
- Reflect the high-performance culture of the marketing team.

**ANALYSIS & INSIGHT**
- Work with MEA Marketing Analyst to build standardized reporting for your portfolio.
- Effectively manage senior stakeholders on a weekly basis, with regular reports.
- Monitor campaign performances by ensuring the production of relevant and timely reports. Work with marketing managers to recommend changes to campaign execution based on data insights.
- Share relevant insights with senior management to drive revenues or pursue new opportunities.
- Analyse and report trends over time and use these insights to help your teams build more effective campaigns.
- Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc).
- Work with internal teams to ensure data governance and data management policies are adhered to.
- Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI.
- Use recommended campaign analytics dashboards to monitor performance.
- Build a culture of testing and metrics-driven decision making in the team.
- Share case studies with marketers within the team, division and Informa Markets

**PLANNING & CAMPAIGN MANAGEMENT**
- Work with Marketing Managers to ensure delivery of campaigns to build 1st party KEMA data during out of cycle months.
- Monitor operational implementation plans and ensure adherence to deadlines (including Marketing Plans, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers). Oversee the marketers as they produce these.
- Monitor engagement with target media, associations, industry partners and social medi