Assistant e Commerce Manager
5 months ago
**Assistant E Commerce Manager**
**Overview and Scope**:
Asst. E-commerce Managers are responsible for overseeing the online sales and marketing of a company. They develop and implement strategies to increase revenue and improve the customer experience, utilizing a range of tools and software to manage e-commerce platforms and analyze data. Will have strong knowledge and skills in digital marketing. E-commerce Managers need to have a broad understanding of digital marketing channels and how to create effective strategies for engaging with customers.
**Duties & Responsibilities**
The specific duties and responsibilities of an Asst. E-commerce Manager may vary depending on the size and scope of the company, but typically include:
- Developing and implementing e-commerce strategies aligned with company goals
- Managing and optimizing online sales channels, such as websites, social media, and online marketplaces Creating and managing e-commerce budgets, including advertising and promotion spend
- Analyzing e-commerce data and metrics to identify opportunities for growth and improvement
- Collaborating with cross-functional teams, such as marketing, sales, and product development, to ensure consistent messaging and branding across all channels
- Staying up-to-date with trends and innovations in e-commerce, and making recommendations for improvement
The following skills are essential to become an Asst. e-commerce manager:
- **Business acumen**: You should have a solid understanding of online business operations and strategy, including finances, marketing, and customer needs.
- **Technical proficiency**: You must have technical skills related to e-commerce platforms, databases, web analytics, and digital marketing tools.
- **Leadership skills**: You must be able to lead your team and communicate effectively with both the technical and non-technical teams, ensuring that everyone is on the same page.
- **Analytical skills**: You must be able to understand and interpret data analytics to make informed decisions.
- **Project management skills**: You need to have the ability to manage multiple projects simultaneously, ensuring that they are delivered on time and within budget.
- Bachelors or master’s degree in Marketing, Business Administration, E-commerce, or a related field.
- Certifications in Google Analytics, Google AdWords, and social media platforms such as Facebook, Instagram, and Twitter.
- Knowledge of SEO and PPC (Pay-Per-Click) campaigns.
**Experience**:
- E Commerce: 3 years (required)
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