E-commerce Specialist
6 months ago
The E-Commerce Specialist will be responsible for managing Vidiwell's online product listings across various marketplaces, with a special emphasis on Amazon.
This role involves ensuring the integrity of product listings, optimizing for Amazon's search algorithm, managing Amazon FBA logistics, and implementing effective advertising strategies to increase sales and brand visibility.
**Key Responsibilities**:
- Optimize product listings on Amazon for the USA and UK markets to improve visibility, search ranking, and conversion rates using SEO best practices and Amazon's A9 algorithm insights.
- Manage Amazon FBA logistics, including inventory planning, shipment coordination, and compliance with Amazon's policies and requirements.
- Develop and execute Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Amazon DSP, to drive traffic and sales.
- Monitor and analyze performance metrics on Amazon, adjusting strategies as necessary to achieve sales targets and ROI goals.
- Establish and maintain Vidiwell's presence on other e-commerce platforms and marketplaces, ensuring consistent brand representation and product information.
- Collaborate with the marketing team to align Amazon marketing strategies with broader digital marketing efforts.
- Utilize Shopify to manage Vidiwell's direct-to-consumer e-commerce website, optimizing for user experience, conversion, and SEO.
**Requirements**:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in e-commerce, with a strong focus on Amazon marketplace management and optimization.
- In-depth knowledge of Amazon FBA, listing optimization, and advertising techniques.
- Experience with Shopify and other e-commerce platforms.
- Strong analytical skills, with the ability to interpret performance data to make informed decisions.
- Excellent communication and organizational skills, with attention to detail.
- Self-motivated with the ability to work independently and as part of a team.
- Proficiency in using e-commerce tools and add-ons for marketplace management
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