B2c Product and Content Manager
5 months ago
**Scope of the Job**
- _______________________________
In a fast changing world, emerging competition, B2C is an essential safeguard of ABC’s future growth plan to stay closer consumers and benefit from the value chain. The B2C Product and Content Manager is the main person responsible to drive development of ABC’s B2C platforms (storefront and backend enhancement) by staying close and relevant to consumer needs. In addition to empower the organization with data that can improve business results.
He/she is responsible for initiating, coordinating and executing all different projects and tasks related to the platform development and the integration with third party software. He/she will also be responsible for managing the backend of the platform which includes updating content and creating promotions. He/she will work closely with Sales, Drinkies, Trade Marketing and E-Commerce teams in order to deliver B2C growth.
**Responsibilities**:
- _______________________________
**Functional Responsibilities**:
- Think consumer first to turn painpoints into benefits.
- Understanding and adapting to key business objectives and strategy, translating business goals and needs into a product roadmap and backlog.
- Create local user stories which is required to develop the different functionalities
- Development of new functionality and continuous improvement based on consumer feedback and input from business (e.g. sales, logistics)
- Work on continuously improvement the backend and all operational systems to optimize the resources utilization.
- Responsible for performance and development of the local e-commerce platform and integration with third party software.
- Tracking budget, time, and scope of the platform development.
- manage the full agile process of sprint delivery starting from maintaining and updating the product backlog, sprint planning, user story refinement and production deployment
- Manage the 3rd party weekly sprints with any supplier that are involved in the E-Commerce B2C platforms - ensure that all planning and backlogs are delivered according to plan.
- Create, manage and lead bug resolution on SNOW till delivery of fix to production environment.
- Execute, ensure and cross check the stock management of all Drinkies stores on the B2C platform to maximize online revenue for ABC and improve online experience for customers.
- Lead, manage and approve all B2C Masterdata requirements, setups and updates related to consumer and product creations, changes and updates.
- Develop support materials and train key internal and external stakeholders (Drinkies Sales team, call center team, delivery operations team & D&T) on key B2C topics and platform features by creating FAQ documents, backend video tutorials, live training sessions, user guides for backend and masterdata use.
- Lead the CXO process by Engage with consumers to propose improvements in the platforms that can drive business results based on data and A/B testing.
- Conduct regular demo sessions for new feature launches that will add value to ABC (Trade Marketing, Drinkies, Sales, Call Center, D&T) such as new online promo mechanics, flash promotions, backlog orders, online payments, etc.
- Perform all back-end maintenance activities and ensure proper follow up with stakeholders for an up to date platform (e.g. updating product insights, ABC news, banners, platform tutorials, FAQ, outlet registration)
- Support and organize together with external developers regular consumer panel sessions and field visits to better understand the consumer needs.
- Support Demand generation manager in all related activities in Egypt aimed to increase and generate value for ABC by increasing AOF and AOV
- Host the Steerco meetings.
- Update all content on e-commerce platform backend including creation of promotions.
- Advise and manage other development projects related to Drinkies.
- Research alternative software solutions that would impact business.
- Assist call center team improve their workflow by exploring software systems to enhance their business.
**Functional Competencies**:
- Regularly monitors both consumer and shopper behaviour and turns insight into action
- Ensures clear consumer rationale across all initiatives
- Generates strong insights that mobilise broadly
- Converts insight to actions that fuel B2C growth
- Informs work with relevant consumer trends & needs / motivations
- Coaches team to identify and act upon Consumer Insights
- Interprets research outputs into clear actions that drive growth
- Translates relevant insights into viable volume and aspirational targets, and audience segments for iDDM
- Shares consumer and channel knowledge in order to build relevant and winning plans for our brands in e-commerce
- Drive conversion mind-set within commerce organization
- Understands the management of ePICOS execution support systems
**Qualifications**:
- _______________________________
**Education**:University degree from a reputable un
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