Junior B2C Data Analyst

5 months ago


مصر, Egypt Heineken Full time

**Responsibilities**:
Functional Responsibilities:

- He/she works with large data sets to find actionable insights
- He/She can perform data cleansing through understanding their relevance to the business
- He/She can compare and analyze different types of data sets; these can vary between data sets gathered online or with complete offline data to create relevant actionable insights.
- He/She can translate data into insights to the wider team in an understandable - easy to digest manner.
- He/She can identify gaps in the data in order for the team to help other stakeholders to fill gaps and reach better insights
- He/She has excellent experience with Microsoft tools, Power bi analytical tool and Google Analytics.
- He/She can team-up with field team to validate her insight and augment the qualitative insights with the quantitative findings.

**Functional Competencies**:

- Understand the difference between consumer, shopper and customer.
- Understand the B2C digital trends changes in the wider environment and its implication on the platform.
- Able to differentiate different shopper / consumer needs and act upon in order to achieve ABC digital ambitions.
- Understand ABC Route to Market and its implication on the platform.
- Able to understand promotions mechanisms and evaluate their impact on business digital KPIs
- Challenges figures with different stakeholders and generate new ideas to drive business.

**Functional Authority**:

- Together with the regional eCommerce data analyst and Head of eCommece, decide about the different changes that will be implemented in the various datasets to facilitate the daily processes.

**Communication and Work Relationships**:
**Internal**:

- Ecommerce, sales field, sales support, Customer Service, IT, Trade Marketing, and Sales Management teams.

Qualifications:
Education, Certifications and Licenses: University degree from a reputable university business administration, or a related field

**Knowledge and Experience**:

- 1-2 years’ experience in FMCG companies with B2C E-commerce background.
- Strong data management skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Technical expertise regarding data models, database design development, data mining and segmentation techniques is a plus

Skills and Abilities:

- Excellent Computer skills.
- Outstanding analysis skills.
- Excellent problem solving.

**Personal Qualities**:

- Results driven and analytically strong - he/she know that data drives decision-making & actions
- Creative, out of the box thinker, challenge figures
- Communication, problem solving and following up skills.
- Hard worker and able to work under pressure to meet close deadlines.



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