Mena Cimi Manager
6 days ago
**POSITION SNAPSHOT**:
Location: Egypt
Company: Nestlé
***:
Primary role is Business partnership for the category teams & Vertical expertise, to ensure future business growth identification and category knowledge is built, instilled across the organization.
**A DAY IN THE LIFE **
**Business partnership for the category teams to drive long-term growth**
- Supports Generating Demand teams and corporate functions (General Management, Communication & Media, Nutrition, CSV, Corporate Communication, Finance...) as well as Corporate Communication
- Ensures that marketing decisions (communications, marketing investment, I&R, portfolio management, etc) are based in insights and data
- Recommends and executes the category research plan working with the most effective internal and external partners
- Supports development of MBS (incl. category and cross-category insights), ICP and other long-term strategic projects as required across MENA
- Leads x-category (and Citizen) research
- Continuously enhances CMI toolbox seeking inspiration from the Nestle Global network in addition to external inspiration
- Assess key supplier performances & drives continuous improvement
**Equity**
- Manages Brand Health Trackers and other brand equity studies; is accountable for the an up to date and accurate understanding of the brand's equity at all times
- Generates cross brand/Category insights related to equity and recommends actions
**Market Share**
- Understands and reports on Market Share across the category; works with Nielsen and other relevant partners to recommend actions and consistently understand the state of the market share
**What will make you successful**
- At least 5 + years experience in market research at agencies ( or equivalent FMCG.)
- Experience with trends, Structural thinking, developed analytical skills, ability to work with large amounts of data, analyze relationships and interpret numbers.
- Clear oral and written language, ability to formulate business recommendations.
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