Sr. Manager Omni Execution
4 days ago
PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
Responsible for the development of the Cluster implementation plan for the Global/ MENA brand activation strategy by creating a cohesive vision for all Omnichannel (Trade Marketing & Visual Merchandising) initiatives and activities and ensure excellent implementation of marketing plans. The role is to elevate consumer experience across Retail & franchise, identifying opportunities & the key focus areas within the adidas business. To collaborate with stakeholders across the MENA business & gain 100% Brand alignment across formats. Therefore ensuring consistency in delivery & to oversee the creation of VM & ISC training & compliance programs ensuring Global consistency for the Market
KEY RESPONSIBILITIES
Strategy & Priorities
- Lead the development of the Omni channel execution and activation team strategy to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, ISC & VM)
- Define and cascade the Omni Marketing strategic roll-out plans by prioritising key doors in Trade Zones, Key cities with a keen focus on the Global Brand Calendar
- Align with Planning and Channel budget planning to ensure a Brand led proposition across priority doors at all times
- Drive alignment across execution with the Brand Comms team and Digital to ensure ‘one brand’ message
Seasonal Omni-Channel Marketing Calendar Planning
- Own the execution and activation of the yearly Omni-Channel Marketing calendar across Sports Performance and Originals. This calendar includes campaigns, store openings, fit outs/ remodels, traffic drivers, local moments and other activations.
- Collaborate with the Omni-Planning team on the creation and execution of the Omni-Channel (Retail and Franchise) marketing plan related to the Global brand calendar strategy.
- Ensure clear hierarchy of planning for Sports Performance and Originals Omni-Channel Marketing campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus.
- Execute across MENA in store activations based on the Omnichannel calendar in collaboration with the Comms and Digital team.
- Plan and manage Omni-Channel MWB & SWB to ensure the correct investment direction, an ROI analysis and required documentation is in place for audit policies
- Share and implement global ISC strategies across all channels in sell-in stage and manage executional excellence to maximize sell-out
- Establish strong relationships with agencies and vendors and global agency partners such as Global and Oliver Agency
- Monitor and provide timely feedback on all Omni activities (trade marketing and VM) based on agreed KPIs and campaign roll out
- Accountable for the delivery of Global guidelines and retail direction and consistency in execution across MENA
- Ensure involvement re the Market based team at key planning stages during the GTM process
Training & Reporting
- Lead on all execution and activation training
- Accountable for the cascading of engagement tools and subsequent compliance sign offs
- Collaborate with Store Development & the Planning team on store opening planning & logistics
- Create with key stakeholders clear KPI’s and reports at agreed intervals
- Quarterly budget review for SWB and monthly MWB budget reporting in RFC
Team Management
- Promote a high-performance culture by setting clear expectations and individual goals.
- Ensure that three Cs are the mind sets always demonstrated and fully embraced by the team.
- Develop the team & build succession plans in line with this criteria.
- Control and monitor performance and results.
- Lead on the recruitment, budgets & cost effectiveness of the outsource teams and expansion if applicable
KEY RELATIONSHIPS
- MENA Omni Planning and WHS leads
- MENA Channel leads and their teams
- HUB Omni channel team
- CTC, Brand Comms, Digital & MOPS
- DTC Retail Operations team
- Market Omni-Channel agencies and vendors
- Market GMs/Directors
- Global Visual Merchandising
KNOWLEDGE, SKILLS AND ABILITIES
- Deep knowledge in retail VM, combining theoretical with practical experience
- Strong organisational skills & flexibility
- Specialist in Technical skills
- Experience of initiating & running a model store process
- Experience of store openings on a multi-national & high volume basis
- Experience of working with wholesale whilst working for an over-arching brand
- International exposure, preferably having worked and lived in different countries/continents
- English fluency required
- French & Arabic beneficial
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
- University degree in Business or Marketing or Visual Merchandising equivalent
- Minimum of 6 years progressive work experience in Retail, specifically Visual Merchandising
- 2 years working with Global markets or 1 year working in a top tier market
- 1 + years management experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WI
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