Brand Communications Manager
7 days ago
Purpose & Overall Relevance for the Organization
The mission of the Brand Communications Manager Running and Training, is to position adidas as the best sports brand in the MENA region through maximizing innovative and inspirational brand exposure to create the perfect brand image to build brand desire, increase participation in running Communities and drive traffic to retail (off
- and online).
Key Responsibilities:
- Drive the overall brand comms strategy for Running/Training with impact through product campaigns and brand moments.
- Lead the development, preparation and execution for Running/Training campaigns working in close collaboration with hub, and Key City teams, in above-the-line and below-the-line media including media planning, buying activities and activation.
- Lead the adidas Runner’s strategy for MENA ensuring strong growth of the Communities in our key cities.
- Pro-actively work with and support the Brand Communication Director to direct the media, activation, and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix.
- Remain up to date on the fast-developing Media Environment in general and New Media technologies and opportunities to grow the Running/Training categories.
- Proactively work with Sports Marketing team in supporting all their brand partner activities with the aim to position the brand as set out in our objectives.
- Provide input into the annual and quarterly media/advertising plan in close coordination with the agencies.
- Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos.
- Lead the creation and delivery of agency briefs to ensure responses are insight led, aligned with global guidelines, inspirational and on budget.
- Steer the MWB allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process.
- Establishing and creating strong relationships and managing day-to-day activities with relevant internal and external partners.
- Being the ultimate Brand Guardian for adidas running and training categories in the MENA region.
KPI’s:
- Share of Search
- Market Share
- Market Sales vs Plan
- Direct to Consumer traffic and conversion
Key Relationships:
- Brand Activation hub and market
- Brand Management functions in Global as well as EM level
- EM BU Directors
- EM Concepts-to-Consumer team
- Key City team
- External Agencies
Knowledge, Skills and Abilities:
- Strategic Thinking with Operational Discipline
- Executional excellence
- Excellent creative/design/ art direction sense
- Strong conceptual understanding of brand building
- Strong PR event experience and event management skills
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or agency (sporting goods or FMCG industry preferred)
- Strong expertise in digital and social media
- Advanced user of MS Office suite of products
- Marketing Budget Management
- Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or a minimum of 4 - 6 years equivalent professional experience in Marketing (agency or client side).
- Previous experience in a Matrix organization with Global and Local exposure.
- A strong passion for running and training.
- Fluent in English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE - THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning - it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**
***
JOB TITLE:
Brand Communications Manager - Running/Training MENA
BRAND:
adidas
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