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Trade/Field Marketing Executive
3 months ago
Who We Are:
Maa-Althahab is a subsidiary brand of MAISON DE MAA Group, a leading and most famous fragrance brand in the Middle East and Africa. Founded in 2006, the company pursued innovative thinking in making unique global perfumes which match the lifestyles and personalities of all clients.
Main Tasks
- Working closely with sales teams to develop effective trade marketing and activation programs on the ground.
- Coordinating in-store promotions, sampling, and other direct customer engagement activities with the brand team.
- Coordinating a team of field marketers, merchandisers, and sales representatives to execute marketing initiatives.
- Preparing and presenting reports on the effectiveness of field marketing campaigns
- Developing and implementing in-store merchandising strategies, including displays, signage, and shelf placement, to enhance product visibility and appeal.
- Ensure that promotions, displays, and product placements are executed according to plan.
Core Competency Framework:
Knowledge
- BS in Communications, Marketing, Business, or a similar relevant field.
- In-depth knowledge of traditional, field marketing, trade marketing and market research methods
- Applicable knowledge of marketing data analytics and tools
Experience
- 3-5 years in growth marketing, print media or project management, ideally in a fast-moving technology company or similar, and almost 2 years of experience in Offline, trade, and field marketing activities.
- Experience with Events, Exhibitions, printed materials, activations organization, conducting on ground research
- Hands-on experience with marketing software, and working effectively within Google Suite is a plus.
- Good in Arabic and English (written and spoken), excellent communication and presentation skills
Attitude
- Passionate about new marketing trends, always on top of best industry practices, great in project management and have an eye for detail.
- Entrepreneurial and fast moving with the ability to pivot when faced with a challenge.
- An aspiring marketing, growth-minded and highly-organized, data and analytical driven approach to making business and operational decisions.
- Detail-oriented helps in closely monitor the business functions and prioritize for success.
- A self-starter who takes initiative, you are interested in improving processes and scaling activity. You're energized by helping to solve problems and breaking down barriers.