Marketing E-commerce Senior
3 days ago
Senior E‑Commerce Specialist
Experience: 3–5 years in E‑Commerce.
Role Overview
The Senior E‑Commerce Specialist will own the day‑to‑day performance and continuous improvement of our online store, ensuring a smooth customer journey, strong conversion rates, and alignment with brand and commercial objectives.
Key Responsibilities
Manage, optimize, and maintain the e‑commerce website on WooCommerce , including products, categories, pricing, and promotions.
Continuously improve the website's conversion rate ( CRO ) through A/B testing, UX/UI enhancements , and optimization of the full purchase funnel.
Monitor key e‑commerce KPIs (traffic, CVR, AOV, bounce rate, cart abandonment, revenue, ROAS) and report insights with clear action plans.
Collaborate with performance marketing, content, and design teams to ensure campaigns and landing pages are optimized for sales.
Coordinate product launches, campaigns, and seasonal collections on the website (banners, homepage, categories, onsite merchandising) and upload all items .
Implement and manage onsite search, product recommendations, upsell/cross‑sell modules to maximize basket value.
Work closely with developers or agencies to brief, test, and deploy new features and technical improvements.
Regularly audit the customer journey (from ad click to checkout) and identify friction points or bugs affecting conversion.
Stay updated on e‑commerce, CRO, and fashion/retail best practices and propose new ideas and tools to grow online sales.
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