Brand Communications and Dmc Lead

2 weeks ago

مصر, Egypt Unilever Full time

**Company Profile**

At Unilever you are more than your job title, you are part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.

We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Surf.

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts.

**Job Scope**
- Responsible for leading and implementing all digital media, retail media & digital commerce, recommends digital agenda to BU, drives digital transformation and maintains senior sponsorship, supporting and managing U-Studio resources and projects.

**Roles & Responsibilities**
- Works on briefs with BU and CD, and is the single point of accountability for end-to-end execution of digital and dcom strategies and plans, delivery against KPIs, pressure-testing and reviewing decisions made by hub members (e.g., data strategy, content manager, media planning)
- Interface between the Hub and the BU brand teams, drives Hub and dcom coordination.
- Responsible for ensuring the business needs of the brands are communicated to cross-functional Hub team
- Pull together the skills of this mixed team, irrespective of seniority, to first educate, and then fully enable BU teams as they transform into Data-driven Marketers and accelerate dcom performance.
- Facilitate with senior stakeholders the creation of always-on data-driven marketing. Working with the multi-functional team to deliver:

- Data strategies, rolling up to a single Unilever strategy for that market. (Markets will have clear 1st party data acquisition targets, with a view to driving better use of 2nd and 3rd party data for mass personalisation of their activities.)
- Audience segmentation
- Asset briefs to ad agencies / Content Hub
- Media delivery via Media team and its ULTRA programmatic platform.
- Performance campaigns, especially in collaboration with eCommerce and Media teams.
- Campaign metrics and measurement via PDC.
- Lead the creation and distribution of regular Unilever Data-Driven Marketing Learning - gathered from all Digital Hubs and shared across the marketing community.
- Manages the Hub, ensuring it is populated and if full working order, including data streams on-screen from PDC, Media and other partners.
- Own the BU dCom Strategy Inc. overseeing/coordinate transformational enablers inc. SC, R&D & new bus. models
- Own D4C Strategy in action interventions coordinating SMEs & functions to raise the floor on all dCom capabilities
- Own Portfolio Mgt. across dCom modalities & key customers, developing Strategy and lead identification/execution of core assortment [i.e., core expansion, profitable bundles, gifting, etc] and future facing D4E design for dCom.
- Performance Marketing elevate holistic and iterative performance marketing planning, execution and optimization across Pureplay and Omni retail media.
- Ensure provision of content that drives conversion to build an unparalleled online shopping experience via best-in-class.
- Delivers local content to brands after working closely with them for strategic input during development process
- Decides creative testing priorities, inputs on development of modular creative, ensures compliance to guidelines, and conducts creative auditing.
- Management of Data Driven Marketing assets and optimization process: local Digital Hub and U-Studio teams to ensure best practices are adhered to, resulting in high quality and timely creation and optimisation of assets via local U-Studio resource
- Cascading and reporting latest campaign learnings and case studies across Digital Hub Content Manager and U-Studio networks.
- Ensuring U-Studio resources are in place as needed
- Day to day management of content creation and optimization projects, through use of on-site U-Studio
- Step up, support development and delivery of better Digital & Social Advertising
- Supporting and managing U-Studio resources and projects
- Be the leadership bridge between Digital Hub experts and U-Studio resources allocated to DDM projects

**Key Competencies & Skills**
- Vision - Unilever is looking for a leader who has a vision for how Unilever can be sector-leading in needs content and advertising, and has experience in and fully understands Data Driven Marketing, Needs Content, and Digital & Social Advertising - platforms, media, technology etc.
- Influence - A leader who is focused on the creation and optimization of content across consumer journey-driven strategy and is comfortable working with the Digital Hub team to optimize content through insights from data and analytics.
- People Management
- A leader who can oversee and manage Digital Hub & U-Studio resources to

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