I&i Country Brand Lead/ Country Brand Manager

1 week ago


مصر, Egypt Pfizer Full time

POSITION RESPONSIBILITIES

Brand/ TA/ Channel management and tactical plan development:

- Collecting market insights to help in strategy development
- Development of local tactics (tactical plan), promotional campaigns and programs to maximize brand value
- Implementation of local strategy and alignment with regional and global strategies as appropriate
- Provide accurate analysis of data for each brand and/ or portfolio to support proposed strategy
- Ensure the brands/ TAs are being managed according to life cycle requirements
- Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements, within those channels
- Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
- Work closely with cross-functional brand leadership through the core brand team
- Utilize inputs from the core brand team to support the strategy and tactical development
- Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes used by customer facing colleagues and channel activities are delivered timeously
- Complete the demand planning with GSCPM, to ensure continued stock supply to markets and avoid stock obsolescence

Financial Planning:

- Deliver on revenues and IBA of brands/portfolio within the scope of management
- Ensure high integrity and accuracy of forecasts
- Ensure mitigation plans are developed, as required
- Monthly brand and portfolio reviews with CBL/Category Lead
- Work with GSCPM to optimize brand forecasts and reduce obsolescence
- Set up, monitor and track ROI of marketing expenditure and programs
- Optimally Managing and controlling A&P to maximize the marketing impact

Alignment across functions and stakeholder management:

- Align key internal stakeholders, through the core brand team - medical, marketing, Access, regulatory, sales etc - to drive business objectives, develop strategies and tactics for the brand and/ or TA
- Lead the efforts to understand and address country opportunities and challenges
- Collaborate with sales to roll out and drive effective execution of campaigns and programs
- Establish effective peer relationships and strong cross-functional collaboration and communication
- Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
- Vendor management

Shared Accountability:

- Work with CBL/CL on country Op Plan; revenue targets, brand A&P and FTE allocations with sales and marketing management.
- With channel marketing - ensure that clear inputs on the customer journey for your brands/

portfolios are shared and development of tactics in conjunction with the channel marketers.
- Long-range demand forecasting with demand planning and manager
- Revenue adjustments, as needed, with sales and business finance manager
- Development of channel strategies with channel marketing and sales
- KOL development - in conjunction with sales and medical
- On-boarding of new PSRs and identifying upskilling requirements with market changes.

EDUCATION AND EXPERIENCE

Qualifications:

- Graduate of Pharmaceutical/Medical sciences, a bachelor’s degree is required, marketing studies or MBA is a plus.
- 3+ years of experience, with consistent successful performance and solid career trajectory.
- Marketing qualification/projects/assignments would be an advantage.
- Fluency in English with good computer skills.

TECHNICAL SKILLS REQUIREMENTS
- Focused on “get things done” and objective oriented through the proper process.
- Decisive “manage complexity to make timely, informed decisions”.
- Connected “collaborate with others to accomplish shared goals”
- Courageous and don’t wait others to move with accountability and integrity.
- Resilient in facing challenges.
- Inspiring “motivate and develop self and others to drive business forward”
- Innovative and strong lateral thinker.
- Ability to analyze, define and convey complex concepts, clear insights and strategies in verbal and written communication
- Demonstrated track record of ability to influence others without authority
- Proven ability to perform effectively in a complex, changing environment, and the professional maturity to deal with ambiguity
- Strong interpersonal skills are required, as well as excellent verbal communication and presentation skills
- Well-organized with the ability to be flexible, prioritize multiple demands and effectively perform in a matrix organization
- Strategic skills, including creativity and effectiveness in identifying and addressing major strategic challenges (e.g., new competition, shifting market environment)
- Data analysis, interpretation and communications
- Ability to extract Market, Customer and Competitor Insights
- Marketing Execution and follow up skills
- Ability to develop performance and Program Metrics
- Demonstrated collaboration/negotiation skills
- Ability



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