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Marketing & Communication Lead

4 weeks ago

مصر, Egypt On-Hire Full time

A leader in the E-commerce consumer goods industry, is seeking a highly motivated and experienced Marketing & Communication Lead to join our team. As the Marketing & Communication Lead, you will play a pivotal role in developing and implementing marketing strategies that will drive brand awareness and engagement for our wide range of consumer goods.

In this role, you will work closely with cross-functional teams to develop marketing campaigns, manage integrated marketing communications, and analyze market trends to identify opportunities for growth. You will be responsible for leading a team of marketing professionals and driving the overall success of the marketing department.

If you are a strategic thinker with excellent communication skills and a passion for consumer goods, this is the perfect opportunity for you to showcase your expertise and make a significant impact in the industry.

**Responsibilities**:

- Develop and execute comprehensive marketing strategies to drive brand awareness and increase market share
- Create, manage, and optimize marketing campaigns across various channels, including digital, social media, and traditional marketing
- Lead and mentor a team of marketing professionals to achieve departmental goals and objectives
- Collaborate with cross-functional teams to ensure marketing activities align with overall business objectives
- Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the consumer goods industry
- Monitor and report on marketing campaign performance, adjusting strategies as needed to meet key performance indicators
- Manage and oversee the development and production of marketing collateral, ensuring consistent branding and messaging

**Requirements**:

- Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
- Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role
- Proven track record of developing and executing successful marketing strategies, preferably in the consumer goods industry
- Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas
- Ability to lead and mentor a team, fostering a collaborative and results-driven work environment
- Analytical mindset with strong problem-solving abilities and attention to detail
- Proficiency in marketing analytics tools and CRM systems