Marketing Communications Lead
1 day ago
Role purpose:
Deliver world-class communications to Vodafone customers driving engagement. Develop and champion a lifecycle marketing approach ensuring all communications are relevant and build a broad and deep relationship with our customers. Support the Lifecycle Marketing Managers with delivering a range of network and service communications.
Key accountabilities and decision ownership
- Ensure all activity reflects our brand strategy and tone of voice and that all communications are legally compliant and drive a positive response (careful management of call to action and message impact essential).
- Track and report on the impact of communications making clear recommendations on how we can further increase customer engagement. Test and learn to identify how we can positively influence deliverability and customer impact. Drive a culture of continual improvement and message optimisation. Test & learn executions with a clear view on deliverability and impact. Use learnings to make clear recommendations and deliver appropriate change.
- Develop campaigns with a clear lifecycle management approach. Identify appropriate campaign execution touchpoints and triggers. Manage the scheduling and rules that determine message deployment and take direct ownership for message performance.
- Ensure Customer Experience is at the heart of all activity generated. Develop, challenge and review communications with a clear consideration for how they impact customer’s perception and brand experience.
Core competencies, knowledge and experience- Communications experience with knowledge of campaign briefing, design and testing. Able to think both creatively and analytically to deliver compelling campaigns.
- Strong copywriting skills for digital communications, with ability to adapt to a range of scenarios and audiences
- Highly customer focused with ability to pull together complex customer journeys to ensure the best experience is delivered.
- Basic working knowledge of HTML preferred
- Confident stakeholder management skills with a natural ability to influence across all levels of the organisation
- Able to operate within a fast-paced, highly competitive and demanding commercial environment. Strong project management skills are required in order to manage multiple requirements across challenging timelines.
Must have technical / professional qualifications:
- Excellent written English
- Bachelor Degree
- Marketing experience
_VOIS
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