Strategic Digital Marketing Leader

4 weeks ago

Giza, Giza, Egypt Laoret Full time
Job Overview

We're seeking an experienced Senior Digital Marketing Specialist to lead strategic digital initiatives and drive impactful results across multiple channels.

About the Role

In this role, you'll leverage your expertise to shape and execute digital strategies, working closely with cross-functional teams to achieve ambitious growth targets. You will be responsible for:

  • Developing and implementing a comprehensive digital marketing strategy that aligns with company objectives and focuses on maximizing ROI.
  • Conducting in-depth market research to refine target audience personas, identify customer pain points, and understand online behavior.
  • Managing, optimizing, and scaling paid advertising campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, etc.), ensuring budget effectiveness and alignment with strategic goals.
  • Overseeing the creation of high-quality, engaging content (written, visual, and video) for diverse digital channels, including websites, social media, and email marketing.
  • Growing and maintaining a dynamic social media presence, developing campaigns and strategies to increase brand awareness and engagement.
  • Designing and executing email marketing campaigns focused on lead nurturing, segmentation, and driving conversions.
  • Utilizing advanced marketing automation tools to streamline workflows, enhance personalization, and improve campaign efficiency.
  • Analyzing digital performance metrics (e.g., website traffic, engagement, conversions) to identify trends, optimize campaigns, and report actionable insights to stakeholders.
  • Staying up-to-date on digital marketing trends, innovations, and competitor strategies to stay competitive and proactive in our approach.
Requirements

To succeed in this role, you'll need:

  • 5+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns across channels.
  • Expert knowledge of digital marketing principles and best practices in SEO, PPC, social media marketing, and email marketing.
  • Demonstrated experience with digital marketing and analytics tools (e.g., Google Analytics, SEMrush, social media management platforms, email marketing software).
  • Exceptional content creation skills with the ability to produce compelling and engaging material tailored to each platform.
  • Strong project management skills, with the ability to prioritize multiple projects and deadlines efficiently.
  • Data-driven mindset with proven analytical abilities to measure success, derive insights, and make informed decisions.
  • Collaborative team player, skilled at building relationships and working closely with internal teams (SEO, content marketing, product, sales).
Salary and Benefits

The estimated annual salary for this position is $120,000 - $150,000, depending on experience. In addition to a competitive salary, we offer a range of benefits, including health insurance, retirement plan matching, and generous paid time off.

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