Digital Marketing Strategist

4 weeks ago

Giza, Giza, Egypt Laoret Full time

We are Laoret, a leading organization seeking an experienced Senior Digital Marketing Specialist to lead strategic digital initiatives and drive impactful results across multiple channels. This role involves leveraging expertise to shape and execute digital strategies, working closely with cross-functional teams to achieve ambitious growth targets.

Key Responsibilities:
  • Digital Strategy Development: Develop and implement comprehensive digital marketing strategies aligning with company objectives and focusing on maximizing ROI.
  • Market Research: Conduct in-depth market research to refine target audience personas, identify customer pain points, and understand online behavior.
  • Paid Advertising Management: Manage, optimize, and scale paid advertising campaigns across multiple platforms (Google Ads, Facebook, LinkedIn, etc.), ensuring budget effectiveness and alignment with strategic goals.
  • Content Creation: Oversee the creation of high-quality, engaging content (written, visual, and video) for diverse digital channels, including websites, social media, and email marketing.
  • Social Media Management: Grow and maintain a dynamic social media presence, developing campaigns and strategies to increase brand awareness and engagement.
  • Email Marketing Campaigns: Design and execute email marketing campaigns focused on lead nurturing, segmentation, and driving conversions.
  • Marketing Automation: Utilize advanced marketing automation tools to streamline workflows, enhance personalization, and improve campaign efficiency.
  • Digital Performance Analysis: Regularly analyze digital performance metrics (e.g., website traffic, engagement, conversions) to identify trends, optimize campaigns, and report actionable insights to stakeholders.
Qualifications:
  • Experience: 5+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns across channels.
  • Digital Marketing Knowledge: Expert knowledge of digital marketing principles and best practices in SEO, PPC, social media marketing, and email marketing.
  • Digital Tools: Demonstrated experience with digital marketing and analytics tools (e.g., Google Analytics, SEMrush, social media management platforms, email marketing software).
  • Content Creation Skills: Exceptional content creation skills with the ability to produce compelling and engaging material tailored to each platform.
  • Project Management: Strong project management skills, with the ability to prioritize multiple projects and deadlines efficiently.
  • Data-Driven Decision Making: Data-driven mindset with proven analytical abilities to measure success, derive insights, and make informed decisions.
  • Collaboration: Collaborative team player, skilled at building relationships and working closely with internal teams (SEO, content marketing, product, sales).
Salary:

The estimated annual salary for this position is $120,000 - $160,000, depending on qualifications and experience.

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