Specialist Brand
5 months ago
Who are we?
As part of the Delivery Hero Network, Talabat is the pioneer of the online food ordering industry in the Middle East. Our operations span across Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan and United Arab Emirates.
Role Summary
We’re looking for a creative and enthusiastic brand and communication specialist to join the Egypt marketing team. You will be responsible for strengthening the brand KPIs, relevance and customer engagement and loyalty by using effective brand, and communication strategies. You will also support the Brand Manager to execute our brand strategy consistently across all channels.
What’s On Your Plate?
- You will be responsible to execute brand and communication strategies (across all the channels) and activate them to meet brand KPIs and business objectives.
- Initiate and drive 360 brand campaigns (ATL, BTL, digital & social) and amplify growth campaigns. These will also include on-ground activations.
- Be responsible to oversee relevant content and content marketing strategies to target the right customer segments for all campaigns while keeping the brand guidelines in mind.
- You will be responsible to come up with new ideas, new media and also improve the existing plans.
- You will ensure the brand is locally relevant and follows the overarching strategy provided by the regional brand team.
- You will monitor, analyse and report brand performance on a monthly basis.
- You will project manage complex campaigns, end-to-end with strong focus on integration and impact across all media channels.
- You will deliver meaningful data and insights around our users to encourage new thinking or new behaviours that will lead to growth, innovation, profitability, and market share gains.
- You will work closely with the local and regional teams on campaign messaging and creative assets.
What Did We Order?
- You have 3+ years of experience in brand and communication management, ideally in a fast-paced environment. Brand agency experience will be an advantage.
- Ideally you have experience in the online B2C environment (Tech/e-commerce).
- You have experience in omni-channel marketing (online and offline), with proven results on increasing customer engagement through social and CRM channels.
- You are creative and can solve brand and consumer related problems
- It would be preferable if you have worked with creative agencies to create memorable and effective ads (video, social & digital content).
- You understand the importance of communicating relevant content to the right person at the right time.
- You understand consumer/brand research and can derive actions from it.
- You are a collaborative team player, with experience working with multiple stakeholders.
- You are a persuasive and confident communicator - both written and verbal.
- You are fluent in both English and Arabic.
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