Channel Execution Senior Manager

5 months ago

مصر, Egypt The Coca-Cola Company Full time

**About the role**:
This role supports the Franchise Director in developing our channel commercial execution growth pillars. Responsible to drive cold space expansion across the franchise in line with the strategic priority to double the bet. Lead the evolution of the Franchise’s Commercial processes, e.g. :RED (right execution daily), Alternate RTM (route to market) as we evolve to a consumer-centric organization. Metrics Management: Custodian of all channel metrics, responsible to manage commercial metrics dashboards. This role will also provide commercial analysis and reports. Build right systems and routines to collate and publish reports for the team. Responsible for driving the OU (operating unit) Execution Cup - monthly reporting and tracking of progress, collation of quarterly results, for specific channel. Project management of various channel initiatives

**What You’ll Do for Us**
- Provides thought leadership and fact-based insights and methodologies to identify, develop, and execute the best possible growth paths through the analysis of business drivers, current reality and future trends, competitive landscape & dynamics in our and adjacent business/categories, as well as internal capabilities and external factors that affect or could affect the business
- Integrate with other functions & processes and provide oversight and management to multiple initiatives, connecting and bring synergy to ensure that work is completed efficiently, adjusting priorities, effectively track progress and identify issues
- Works closely with our bottling partners to activate in-market initiatives to experiment and learn how segmentation solutions can drive incremental business growth
- Collaborate with the strategy and insights community on linking consumer segmentation with market segmentation efforts to maximize efforts
- Lead the strategy definition and implementation of super / hyper channel strategies across the system in balance with the system’s served channels, vs. other growing channels and competitors to protect our business base and profitability
- Build an understanding of the channel and customer business model, needs and expectations and assess our opportunity to connect with these for un-parallel value creation
- Lead development of a long-term super & hyper channel strategy, based on strategic analysis, opportunity identification via revenue mapping, and identification and alignment on key profit pools over the medium to long term.
- Develop an investment plan against identified strategic imperatives with financial analysis, breakeven and ROI estimations
- Collaborates and drives buy-in with the bottling team on the strategic imperatives and required investment plans, with aligned milestones and KPIs, as well as investment sharing arrangements
- Leads the Reliability Growth Management (RGM) process in the channel to optimize volume / revenue mix by pack and brand and identifies future opportunities
- Leads the development and implementation of specific incidence & frequency driving programs
- Leads key channel specific shopper/customer insight development to build a strong insights and analytics base for channel planning and execution
- Drives the development of business case, and the launch of region-specific new product/package launches, new off-take driving programs, as well as, ensures the successful execution of national innovation projects

**Qualification & Requirements**
- Bachelor’s degree in marketing, Business Administration or related field required
- 12+ years of experience in marketing, product marketing or related field
- Experience in a cross-functional or highly matrixed organization
- Experience having owned/shaped/led growth and marketing strategy for global product line.
- Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding
- Ability to motivate and work well with diverse, global and cross functional teams.

**Skills**

Leadership; Social Media; Sales Channel Development; Conversion Rate; Digital Advertising; Structured Query Language (SQL); Marketing Campaigns; Branding; Media Buying; Marketing Strategies; Channels Strategy; Product Commercialization; Alteryx; Customer Insights; Market Segmentation; Microsoft Office; Tableau; Google Analytics; Strategy Development; Influence; Demand Generation Marketing; Microsoft Power BI; Key Performance Indicators (KPIs)
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit O

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