Digital Super App

6 months ago


مصر, Egypt Etisalat Egypt Full time

**Digital Super App & Non Telecom Channels Analyst.Digital, Fintech, CRM & Terminals**
**-**
**(**
**230001ZF**
**)**

**Description**

Job Purpose:

- To work on the end to end digital experience, enablement, conversion & transformation in Super App & Non Teleco App:

- Handling & developing all super app & non teleco new use cases on myetisalat
- Handle the end to end customer behavior in each new use case & ensure consistent experience across the app
- Focus on increasing the super app base & achieve the conversion from self care to non teleco
- Work closely with segment owners to design the digital experience of new launches & own the testing of new launches on self care app
- Work closely with merchants to properly integrate new streams & services
- Develop & run daily reports for Super app performance monitoring & raise any red flags related to app KPIs
- Build Super app incentive platforms to increase the super app action taking activity
- Understand the Super App flows/journeys & come up with new ideas for enhancing the in app experience with the objective of boosting TRIM & Digital NPS Trackers
- Manage the super app release calendar & work closely with Commercial/IT/PM for securing the releases that covers all new launches
- Participate in designing the yearly calendar that drives the app growth & achieves target for every vertical
- Manage the communication calendar for new use cases & utilizes the different channels efficiently (sms, app notifications & in app notifications)
- Responsible for signing off & granting the approval to launch all & any new launches on super app
- Manage the super app banners & upselling within the app
- Work on availing new payment methods for the super app
- Work closely with IT to build the super app digital analytics & reporting
- Study the digital experience of new industries (banking, BNPL, market places, online shopping, digital payments..) with the objective of building know how & adopting latest industries trends

Key Accountabilities:

- Super App & Non Teleco Management:

- Digital Banking
- Fintech & BNPL
- Digital Payments
- Market Place
- Food Ordering
- Vouchers & Lifestyle Discounts
- Cash Servuce

Management in terms:

- Supervising and communicating with other departments to ensure work progress, functionality, discuss problems and/or pending issues and seek resolution
- Business Owners
- External Merchants
- Project management
- Pricing team
- Marcom
- Commercial solutions design
- Finance
- Contracts
- Legal
- Customer care
- IT/technical
- Content App Display management:

- Moderate the content display on the super app to ensure customer enticement & creating relevance
- Pre-launch testing and after launch testing
- Ensuring that customer experience is always favorable to the customer either when introducing new features or by enhancing existing services experience
- Tracking and analyzing customer behavior over different merchants & non teleco use cases to understand and capitalize over areas of interest to the customer
- Post analysis of each service after launch (number of users, sessions and revenues generated through these channels)
- Perform stress test after launch to ensure successful integration & stable performance for every merchnat
Etisalat Self-Care Development:

- Managing the product development cycle for the above channels from concept definition till launch
- Developing new UIs with UI team to ensure conforming to latest trends in simplifying the customer journey
- Addition of new functionalities to expand the usability of the Super app to the customers & creating one single app with one single identity to users
- Explore new super app capabilities that enriches customers non teleco journey (e.g. universal search, universal payment platform..etc)
- Increasing conversion from teleco app to super app use cases

**Qualifications**

Qualifications Essential:

- Knowledge:
Essential
- Bachelor degree
- Very good Computer skills, Advanced MS excel is required, Excellent business analysis skills
- Excellent in Arabic & English (Reading, Writing & Oral)
- Excellent presentation & analytical skills
- Education:

- A bachelor's degree in business/marketing/computer science
- Language Proficiency:
Fluency in both spoken & written English & Arabic language is required.
Problem Solving:

- To set & execute Etisalat’s Digital User Experience & Interface strategy and lead the end to end digital experience & visual flows

Innovation:

- Responsible for the research and development of new methodologies to enhance & automate the digital design & implementation
- Explore new technologies for spotting experience snags & glitches

Skills & Abilities:

- Excellent communication skills
- Digital Innovation & Creativity
- Proficiency in Digital Experience mapping to detect possible gaps
- Communication skills to operate with all stakeholders (commercial, IT, PM, etc)
- Basic Analytical skills
- Desirable
- Solid Digital technical skills and awareness w



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