National Senior Digital Marketing Executive
5 days ago
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
**Overview of the role**
Responsible for the day-to-day management and execution of all digital marketing efforts for CFC brand, both residential and commercial. Work closely with a digital agency to oversee and supervise activities on Social Media, owned and paid channels.
**What you will do**
- Oversee the social media strategy and lead the development and execution of social media plans to engage and grow our audience; leverage content, and existing on and emerging platforms to engage with known and community members and new audiences.
- Ensure website and mobile app content are continuously updated and correct.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with internal/external teams to create landing pages and optimize the online user experience.
- Update all project brochures with the correct content and inventory.
- Create content for online and offline platforms.
- Develop concept, implementation, and distribution of annual giveaways.
- Aid in city branding and corporate campaigns.
- Assist in branding and naming exercises for new projects.
- Implement and maintain time-lapse footage and updates on all our platforms.
- CCPM mobile updates
- Prepare digital platform report analysis of Al-Futtaim’s performance including dashboards.
- Hybriss implementation of campaigns and EDMs.
- I-tables updates to make sure all inventory is on the i-tables.
- Handle events’ coverages with agencies.
**Required Skills to be Successful**
- Communication skills
- Writing skills
- High level of creativity
- High level of follow-up
- Analytical skills
**About the Team**
CFC digital team is a group of, highly motivated, collaborative, and fun, accounting professionals across CFC, looking to add
one more team member reporting to the digital manager.
**What equips you for the role**
- University degree in Business Administration, or any related field.
- 3 - 5 years of experience in digital marketing preferably in the real estate industry.
- Proficient use of MS Applications.
- Exposure to ERP is an asset.
**About Al-Futtaim Group Real Estate**
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.
Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.
**About Al-Futtaim Malls**
Al-Futtaim Malls provides development and asset management expertise, specializing in building retail-led super regional malls in prime locations across MENA and beyond. With a proven track record of creating both sustainable revenue growth and value enhancement for tenants, Al-Futtaim Malls delivers exceptional experiences and exciting shopping environments for customers.
Part of the Al-Futtaim Group, Al-Futtaim Malls leadership team brings more than 30 years of experience and a deep understanding and knowledge of the retail sector, both from a shopper’s point of view but as curators of space or landlords to other brands. The company has a directly managed portfolio including over 9 million sqft of retail space across four malls in the MENA region and two under development.
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