Senior Specialist
1 week ago
**Responsibilities**:
- Design digital media campaigns aligned with business goals
- Efficiently working within the scope of the digital marketing budget
- Track and measure SEO and Google Analytics metrics and provide reports
- On-board, use and assess different listening tools in the market and use it for monthly reporting and insights
- Coordinate the creation of digital content
- Monitor all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify market trends and insights
- Collaborate with team and Unit Manager to create landing pages and optimize the user experience
- Create and execute Influencers, bloggers & industry professionals' discovery and outreach strategies and lead negotiations for best collaboration deals
- Measure digital traffic and monitor website performance
- Analyze campaigns performance & optimize paid advertising campaigns accordingly
- Report on the growth and the performance of Allianz Egypt digital assets
**Qualifications**:
- Min of 3 years experience in digital marketing
- Use creative skills to identify new ways to increase our online presence and improve Allianz search rankings
- Producing relevant website, social media & digital platforms content & writing blog posts, and basic designing skills is a plus
- Experience in setting up and optimizing Meta’s advertising platforms, Google campaigns & other digital advertising platforms to plan, execute & evaluate campaigns.
- Solid knowledge of website content, analytics, and performance tools (Adobe Experience Manager, Adobe Analytics, Adobe Target, Google Analytics, etc... )
- Working knowledge of social analytics & listening tools
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