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Senior Digital Marketing Specialist

4 weeks ago

مصر, Egypt Plugin Talents Full time

**About the job Senior Digital Marketing Specialist**:
**Responsibilities**:

- Analyze and optimize current paid media campaigns on daily basis to deliver better ROI/KPI
- Maintaining media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation.
- Presenting media proposals, including timings and cost breakdowns.
- Advising the creative team and clients about the most effective media combination.
- Obtaining the best advertising rates that fit with the agreed media strategy.
- Analysis and report winning and loss campaigns.
- Managing budgets and maintaining advertising spend records.
- Help identify target audiences and plan media campaigns.
- Experiment with new platforms and channels.

Job Requirements
- Minimum of 5 years of experience as a digital marketing specialist or similar.
- Understanding of monitoring tools & metrics; able to interpret the results and take action to increase effectiveness (ROI) of media campaigns.
- Strong writing, presentation, and strategic and analytical thinking skills.
- Able to work independently and have excellent time management skills.
- Excellent and proven experience in analytics tools.
- Excellent financial skills and the ability to manage large budgets.
- The ability to collaborate with others and work as part of a team.
- High organizational and project management skills.
- Strong communication and networking abilities.