Senior Digital Marketing Specialist

6 months ago

مصر, Egypt CrossWorkers Full time

**Title: Senior Digital Marketing Specialist**

**Industry: IT Software**

**Reporting Line: Marketing Manager**

**Position Type: Full Time**

**Level: Senior**

**Location: Cairo Office, New Cairo**

**Job Summary**:
Are you driven by data, innovation and learning? Do you love creating marketing campaigns? If so, we are looking for you

We need a Digital Marketing “geek” someone who is engrossed in technology and B2B marketing techniques. The Digital Marketing Specialist will play a crucial role in enhancing our online presence and maximizing our marketing effort by developing and executing digital marketing campaigns to increase traffic, improve customer engagement and drive lead generation.

**Responsibilities**:

- **Mindset**:Adaptability with creative problem-solving skills and a proactive attitude toward overcoming challenges.
- **Website**:Collaborate with experts to optimize SEO; ensuring content is up to date; maintain a consistent tone of voice; create a clear user journey; improve organic search ranking, user experience, and conversion rates while ensuring performance is measured against clear KPIs.
- **Social Media**: Plan and coordinate a schedule of activities and paid ad campaigns across all social platforms. Stay up-to-date with the latest digital marketing trends, best practices, and emerging technologies, and provide recommendations for innovation and improvement.

**Qualifications & Work Experience**:

- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
- 4+ years of solid experience in marketing & digital marketing.
- Excellent writing skills in both English and Arabic.
- Proficiency in social media advertising platforms (LinkedIn, Facebook, Instagram, Youtube, etc.).
- Previous experience in IT companies / Software industry is preferable.
- Experience in digital marketing automation software (e.g. ActiveCampaign).
- Experience in Google Ads and Google Analytics.
- Knowledge of web publishing.
- Knowledge in SEO tools and best practices.
- Knowledge and familiarity with the European culture and mindset.
- Proficiency with Adobe Creative Suite and Canva.
- Knowledge of Final Cut Pro, Premiere Pro, or other media editing software is a plus.
- Hands-on experience with Content Management Systems (e.g., WordPress).

**Job Behavioural Competencies**:

- Upbeat, outgoing, high-energy, and positive can-do attitude.
- Effective at establishing and prioritizing tasks.
- Accuracy and attention to detail
- Initiation and creative thinking
- Problem-solving skills
- Critical thinking skills

**What we offer**:

- You will have a unique opportunity to be part of a growing organization where you will work cross borders with highly experienced people, where we expected you to add your footprint.
- We have built an organization work-life balance, to be integrated in the way we do business and in a company with a strong technical environment.
- We will set high expectations for you, just as we do for our workplace, the work and ourselves.
- CrossWorkers is one of the best when it comes to good working environment, work conditions, professionalism and personal development.
- We work with a good scheme of benefits range:

- Competitive salary.
- Bus service.
- Social & Medical insurance.
- Good office environment and Technical equipment.
- Keep up with new technologies through internal and external training.
- We have an open and free Management style based on Scandinavian values and have a reputation of a strong and inspirational Technical environment.

**About CrossWorkers**

We are a Danish owned IT Offshore company with many years of experience within IT and IT Offshore/Nearshore in several countries. We work with customers in Europe and in the GCC area, where we have long relations to our customers. Our office is located in 5th settlement, New Cairo and hold International standard.

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