Digital Marketing Specialist
6 months ago
**Responsibilities**:
- Plan and execute digital media campaigns to align with our business objectives, focusing on social media platforms and Google Ads
- Oversee end-to-end digital projects, ensuring their successful implementation and delivery
- Create a comprehensive monthly content calendar and consistently generate, publish, and share compelling content (including original text, images, videos, and code) to enhance brand awareness and encourage active engagement with consumers
- Monitor return on investment (ROI) and key performance indicators (KPIs) as well as prepare and present detailed reports on a weekly, monthly, and quarterly basis to optimize business processes and improve productivity in digital marketing operations
- Moderate social media accounts, create engaging content, and interact with followers to build brand awareness and customer engagement
- Innovate and implement new ideas to improve brand presence and generate positive word of mouth
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
- Stay up to date with industry trends, emerging digital marketing technologies, and best practices to ensure our digital marketing efforts remain innovative and effective
**Qualifications and Work Experience**:
- Bachelor’s degree in marketing, mass communication, or any relevant field
- 2+ years of experience as a digital marketing specialist or a similar role, with a track record of successful digital marketing campaigns
- Excellent command of both English and Arabic
- Excellent written and verbal communication skills, with the ability to create persuasive and engaging content
- Creative mindset with a keen eye for design and attention to detail
- Exceptional organizational skills and ability to manage multiple projects simultaneously and meet deadlines
- Interest in reading and literature is a plus
**Behavioral Competencies**:
- Creativity and innovation
- Communication skills
- Attention to detail
- Problem-solving skills
- Adaptability and flexibility
- Detail oriented
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