Senior Digital Marketing Specialist
4 days ago
We are looking for a full-time Senior Digital Marketing Specialist to develop and implement digital marketing campaigns and events that drive pipeline and community engagement. This role is responsible for search marketing strategy, demand generation (both paid and organic), web communications, and digital purchase-path optimization. This role contributes directly to revenue and is a critical component of overall company performance.
- Lead and implement strategy tactics.
- Generate organic and paid leads, and manage funnel optimization.
- Create, manage and support the Visual Daily Management dashboards.
- Continuously improve performance by analyzing insights and standard processes for digital engagement.
- Conduct Search Engine Advertising campaigns (Google Ads) and optimize them.
- Create and implement Social Medial Channel strategy.
- Establish and maintain demand-gen goals for digital channels and work to understand and improve. channels or campaigns that fail to meet their goals.
**Requirements**:
- Bachelor’s degree in communications, marketing, digital marketing, public relations, or a related field.
- Minimum 3 years of experience.
- Google AdWords and Analytics Certificate is a must.
- Experience in FMCG is preferred.
- Knowledge of Google tools/products and relevant digital tools like (SEMRush, Ahrefs, Survey Monkey, and social media listening tools.).
- Basic HTML experience requires.
- Basic understanding of general business concepts and terminology.
- Good problem-solving and data-analysis skills.
- MS Office tools.
- Willingness to learn from others.
- Solid experience with video creation and Video editing tools.
- Talented video creator that creates suitable content which can be consumed on multiple video channels, especially TikTok.
- Good communications skill to work closely with influencers and the ability to identify trends.
- Solid knowledge of Canva and Trello.
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