Senior Marketing Executive

3 weeks ago


مصر, Egypt Informa Markets Full time

**Company Description**
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.
**Job Description** Reports to**:
Senior Marketing Manager

**The Role**:
We seek a technology-oriented and creative, Marketing Executive to develop, monitor and optimize outbound campaigns and product websites. The individual will be digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance.

**Job Summary/Responsibilities**:

- Work with marketing manager to provide content for timely, relevant communications through designated mix of channels and work to optimise the effectiveness of these communications.
- Monitor and adjust content based on performance metrics.
- Work with designers and creative agencies to deliver visually impactful and effective content (digital, print, advertising, and video) on time and within budget.
- Liaise with PR agency and media buying services to give your product maximum exposure.
- Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels.
- Monitor and adjust campaign activity based on performance metrics.
- Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites.
- Build webpages and landing pages, monitor traffic.
- Support social media campaigns.
- Write, edit and proofread copy for promotional materials within marketing campaigns.

**Qualifications** Minimum Education Level**:

- Educated to degree level or equivalent.
- Fluent in English and Arabic.

**Background Knowledge, Skills & Experience**:

- Analytical and questioning mindset.
- Highly creative with excellent copy writing and visual marketing skills.
- Fast learner and committed to personal development and growth.
- Deadline and target driven.
- Experience of working with databases and data selection/management software.
- Experience of working with CMS platforms (but coding knowledge not required).
- Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
- Database development and growth including segmentation / advanced targeting.
- Building relationships with partners and stakeholders.
- Experience of working in a pressurized environment.
- Good verbal and written communication skills.
- Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.

**Desirable**:

- Experience of using marketing automation technology (preferably Eloqua).
- Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
- Formal business/marketing higher education qualification.
- Experience of Eloqua and/or Adobe Experience Manager.
- Events marketing experience is preferred.

**Additional Information**

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.



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