Senior Product Marketing Specialist
5 months ago
**Job Summary**
The Senior Product Marketing Specialist will be responsible for developing and executing marketing
strategies that effectively communicate the value of our products to the target audience. This role
requires a deep understanding of the market, competitive landscape, and customer needs, as well as the
packground in product marketing, excellent communication skills, and a proven track record of
successful product launches and marketing campaigns
**Responsibilities**:
1. Market Research and Analysis
Conduct thorough market research to understand customer needs, market trends, and the competitive
landscape.
Analyze and interpret data to identify opportunities and challenges in the market.
Provide insights and recommendations based on market research to inform product development and
marketing strategies
2. Product Positioning and Messaging
Develop and articulate clear, compelling product positioning and messaging that differentiate our
products in the market.
Ensure consistency of messaging across all marketing channels and materials
Collaborate with cross-functional teams to align product messaging with overall brand strategy
3. Go-to-Market Strategy
Create and execute comprehensive go-to-market (GTM) plans for new product launches and feature
releases.
4. Campaign Management
Plan and execute targeted marketing campaigns to generate leads and drive product adoption.
Monitor and analyze campaign performance, providing regular reports and recommendations for
optimization.
Collaborate with the digital marketing team to leverage online channels and tactics for maximum
impact.
5. Metrics and Reporting
Define and track key performance indicators (KPIs) to measure the effectiveness of product marketing
activities.
Prepare and present regular reports on product marketing performance to senior management
Use data-driven insights tom refine and improve marketing strategies and tactics.
**Requirements**:
- 5+ years of experience in product marketing, preferably in a SaaS environment.
- Proven track record of successful product launches and marketing campaigns.
- Strong understanding of market research and analysis techniques.
- Excellent written and verbal communication skills
- Ability to translate complex technical concepts into compelling marketing messages
- Experience with digital marketing tools and platforms
- Strong project management skills and attention to detail
- Ability to work collaboratively in a cross-functional team environment.
- Self-motivated and able to manage multiple projects simultaneously.
-
Senior Social Media Specialist
5 months ago
مصر, Egypt Digializer Marketing Agency Full time**Immediate Hiring.** **Senior Social Media Specialist Wanted!** **Digializer,** a leading digital marketing agency in UAE, is dedicated to helping businesses thrive online. We provide comprehensive digital solutions to enhance our clients' online presence and drive measurable results. **We are seeking a Senior Social Media Specialist to work with us...
-
Product Marketing Specialist
5 months ago
مصر, Egypt ABB Full time**Product Marketing Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions. Together, we are embarking on a journey where each and every one of...
-
Senior Specialist- Product Management
7 months ago
مصر, Egypt Mastercard Full timeOur Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...
-
Senior Specialist Product Management
7 months ago
مصر, Egypt Mastercard Full timeOur Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...
-
Product Marketing Specialist
6 months ago
مصر, Egypt ABB Full time**Product Marketing Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...
-
Senior Oncology Product Specialist
5 months ago
مصر, Egypt Astellas Full timeAlgemene informatie Vacatureadvertentie Senior Oncology Product Specialist Locatie Egypte Functie/Business Area Sales & Account Development Afdeling Sales Werkcategorie Arbeidsovereenkomst voor onbepaalde tijd Functiebeschrijving Senior Oncology, Product Specialist **About Astellas**: At Astellas we can offer an inspiring place to work and a...
-
Senior Specialist, Talent Acquisition Marketing and
5 months ago
مصر, Egypt TTEC Full timeSenior Specialist, Talent Acquisition Marketing and Communications - Hybrid Bringing smiles is what we do at TTEC... for you and the customer. As a Senior Specialist, Talent Acquisition Marketing and Communications working hybrid in Cairo, Egypt, you'll be a part of creating and delivering amazing customer experiences while you also #experienceTTEC, an...
-
Digital Marketing Specialist
5 months ago
مصر, Egypt Vida Marketing management Full timea regional company specializing in marketing looking for passionate people to join our team immediately. **Job Title**: Digital Marketing Specialist **Location**: Smouha, Alexandria, Egypt Develop marketing strategies that align with the organization's business goals Measure and report on the performance of digital marketing campaigns, and assess against...
-
Digital Marketing Specialist
5 months ago
مصر, Egypt Vida Marketing management Full timea regional company specializing in marketing looking for passionate people to join our team immediately. **Job Title**: Digital Marketing Specialist **Location**: Smouha, Alexandria, Egypt Develop marketing strategies that align with the organization's business goals Measure and report on the performance of digital marketing campaigns, and assess against...
-
Senior Inbound Marketing Specialist
5 months ago
مصر, Egypt almentor Full time**About almentor**: We are the leading Video-Learning Platform in Arabic! Established in 2016, we produced over 1000 online courses for individuals, corporations, and government entities across Egypt and the Gulf. Our platform is a hub of knowledge, fostering lifelong learning and growth for individuals around the globe. We are a purpose-driven team. Our...
-
Senior Specialist, Product Management
7 months ago
مصر, Egypt Mastercard Full timeOur Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...
-
Senior Performance Marketing Specialist
6 months ago
مصر, Egypt ArabyAds Full time**About us: - ** ArabyAds is a global technology company that empowers e-commerce marketing. It offers multiple digital advertising platforms across different touchpoints of a brand’s journey in a customer lifecycle ranging from customer acquisition, retention, and monetization. Headquartered in Dubai, ArabyAds was founded in 2013 to leverage innovation...
-
Medical Marketing Specialist
5 months ago
مصر, Egypt Future Group Full time**Excel in Your Career as a Senior Medical Marketing Specialist with Our Leading Team!**: Are you prepared to elevate your career with a globally pioneering entity in the medical field? Look no further than **Future Group!** Established in 1994, we have been at the cutting edge of the medical marketing sector, extending our reach across North & Latin...
-
Senior Oncology, Product Specialist
5 months ago
مصر, Egypt Astellas Full timeAbout Astellas: At Astellas we are a progressive health partner, delivering value and outcomes where needed. We pursue innovative science, focusing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and...
-
Senior Specialist, Product Operations
7 months ago
مصر, Egypt Mastercard Full timeOur Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...
-
Product Marketing Specialist Medium Voltage
5 months ago
مصر, Egypt ABB Full time**Product Marketing Specialist Medium Voltage Switchgear**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions. Together, we are embarking on a journey...
-
Sales Marketing
6 months ago
مصر, Egypt Marka Marketing Solutions Full timeAbout the job Role Description This is a full-time role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for day-to-day sales and marketing activities, including customer communication, providing excellent customer service, sales training, and sales management. This role is located in Alexandria, Egypt and...
-
El-lvs Product Marketing Specialist
5 months ago
مصر, Egypt ABB Full time**EL-LVS Product Marketing specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions. Together, we are embarking on a journey where each and every...
-
Senior Performance Marketing
5 months ago
مصر, Egypt Digializer Agency Full time**Join Digializer: Performance Marketing Specialist Wanted!** Digializer, a leading digital marketing agency in UAE, is dedicated to helping businesses thrive online. We provide comprehensive digital solutions to enhance our clients' online presence and drive measurable results. Our team stays ahead of industry trends and delivers innovative strategies that...
-
Senior Specialist
6 months ago
مصر, Egypt Mastercard Full timeOur Purpose We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our...