Digital Marketing Lead
4 days ago
ZealPay is an innovative Cairo-based startup backed by global strategic investors to empower brands with the next generation of payments, loyalty, and AI-powered insights. We provide our merchants with world-class data, analytics & tools to predict consumer behavior using Artificial Intelligence. Merchants can unlock the full potential of the customers in the most convenient user experience. ZealPay is on a mission to create a digital ecosystem for transactions & consumer behavioral insights. We are a purpose-driven team. Our most important asset is an intellectual team that can innovate and execute. It's what moves us forward
- In charge of digital performance execution across biddable portals, as well as analytical, tracking, and trafficking tools.
- Creating Digital Media buying plans for ZealPay and our white labels (planning and budgeting).
- Providing digital strategy and tactics for ZealPay & its clients
- Optimizing digital marketing campaigns to ensure KPIs are met or overachieved as well as smooth operation from start to finish
- Reporting and analysis of all performance campaigns, highlighting campaign case studies to our white labels to boost satisfaction
- SEM excellent planning and execution from competitors Analysis, Keywords research, and checking all possible ranking elements
- Good Knowledge of SEO activities (on-page, and off-page) complementing our SEM activities
- Design & execution of E-mail marketing, Live-dashboard and Tag Management
- 4+ years of experience in a fast-paced environment
- Have driven successful results in app marketing (preferably in a startup)
- Solid experience using analytics & attribution tech stack (Mixpanel, Apps Flyer, Braze, Tableau,...)
- Media buying previous experience in the different Ad platforms
- Strong analytical and problem-solving skills
- Previous creative management is a huge bonus
- ** A winning attitude
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