Digital Marketing Manager
3 days ago
**About the Digital Marketing Manager position**:
The Digital Marketing Manager develops, implements, tracks, and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing Manager ensures that campaigns launch on time, and within budget. You will work with a variety of other teams, including marketing, programmers, and vendors.
**Digital Marketing Manager responsibilities are**:
- Planning and execution of all campaigns.
- ASO/SEO optimization and monitoring
- Working directly with publishers, ad networks, and influencers for direct ads deals.
- Recruiting marketing interns, coop, and junior positions related to digital marketing
- Design, create and maintain a social media presence.
- Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs.
- Optimize spend and performance based on trend insights.
- Brainstorm new creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Create landing pages and optimize user experience by collaborating with internal teams
- Evaluate end-to-end customer experience using an analytical ability, looking across multiple channels.
- Instrument conversion points and optimizes user funnels
- Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.
- Working with the Product development team to develop and launch growth-related features
- Basically, you will be responsible for any digital marketing activities.
- 4+ years of digital marketing experience
- Experience working with popular Self-attributing networks (Snap, FB, TikTok...etc)
- Experience working with MMP
- Have had experience in achieving medium-scale organic growth in one of his previous job experience
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