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Digital Marketing Specialist
1 month ago
**Strategy Development**: Design and execute digital marketing strategies to achieve business objectives, including brand awareness, lead generation, and sales.
- **Search Engine Optimization (SEO) and Search Engine Marketing (SEM)**: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to drive targeted traffic and improve search rankings.
- **Social Media Management**: Create and manage social media campaigns, including content planning, posting, and engaging with followers on platforms like Facebook, Twitter, LinkedIn, Instagram, etc.
- **Analytics and Reporting**: Track, analyze, and report on digital marketing performance using tools like Google Analytics, social media insights, and other metrics to measure effectiveness and make data-driven decisions.
- **Market Research**: Conduct market research to understand customer needs, industry trends, and competitive landscape to inform marketing strategies and tactics.
- **Campaign Management**: Manage digital advertising campaigns across various platforms (Google Ads, Facebook Ads, etc.), including budget allocation, ad creation, and performance optimization.
- **Website Management**: Oversee website updates and improvements, ensuring user experience (UX) is optimized, and monitor site performance and functionality.
- **Collaboration**: Work closely with other departments (such as sales, design, and product teams) to align marketing strategies with overall business objectives.
- **Staying Updated**: Keep up-to-date with the latest trends, tools, and technologies in digital marketing to ensure strategies remain relevant and effective.
- **Budget Management**: Manage and allocate digital marketing budgets efficiently to maximize ROI and meet financial goals.
**Job Types**: Full-time, Permanent
Pay: E£26,000.00 per month
Application Question(s):
- Can join immediately
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital Marketing: 3 years (preferred)