Media Buyer Specialist

4 weeks ago


المعادي, Egypt Hadaf Full time

Job Description:
**Responsibilities**:
1. Develop and execute comprehensive media buying strategies across multiple platforms to drive brand awareness, engagement, and conversions.

2. Create, manage, and optimize advertising campaigns on Facebook, Instagram, LinkedIn, Google Ads, TikTok, Snapchat, etc., ensuring maximum ROI.

3. Monitor campaign performance metrics and KPIs, analyze data, and provide actionable insights and recommendations to improve performance.

4. Collaborate with cross-functional teams including marketing, design, and analytics to align media buying efforts with overall business goals and objectives.

5. Stay updated on industry trends, emerging technologies, and best practices in media buying and digital advertising.

6. Utilize tools such as Google Analytics, Looker, Zapier, and Google Tag Manager to track and measure campaign performance accurately.

7. Implement advanced targeting and segmentation strategies to reach the desired audience segments effectively.

8. Manage relationships with media vendors and negotiate advertising rates and contracts to optimize budget allocation.

**Requirements**:
1. Bachelor's degree in Marketing, Advertising, Business Administration, or related field.

2. Proven experience as a Media Buyer or similar role, with a strong focus on digital advertising and marketing.

3. In-depth knowledge and hands-on experience with advertising platforms including Facebook, Instagram, LinkedIn, Google Ads, TikTok, Snapchat, etc.

4. Proficiency in analytics tools such as Google Analytics, Looker, and Google Tag Manager.

5. Strong analytical skills and the ability to interpret complex data sets to derive actionable insights.

6. Excellent communication and negotiation skills with the ability to build and maintain relationships with media vendors.

7. Strategic thinking and a business-oriented mindset with a focus on driving results and achieving KPIs.

8. Creative problem-solving skills and the ability to thrive in a fast-paced, dynamic environment.

9. Experience with Zapier or similar automation platforms is a plus.

Join our team and be part of an exciting journey as we continue to revolutionize the IT solutions industry. If you meet the requirements and are passionate about digital advertising and media buying, we would love to hear from you


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